{"id":160,"date":"2018-12-04T16:25:50","date_gmt":"2018-12-04T18:25:50","guid":{"rendered":"https:\/\/www.ufsm.br\/cursos\/graduacao\/santa-maria\/relacoes-publicas\/?page_id=160"},"modified":"2025-07-15T14:09:00","modified_gmt":"2025-07-15T17:09:00","slug":"areas-de-atuacao","status":"publish","type":"page","link":"https:\/\/www.ufsm.br\/cursos\/graduacao\/santa-maria\/relacoes-publicas\/areas-de-atuacao","title":{"rendered":"\u00c1reas de Atua\u00e7\u00e3o"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"160\" class=\"elementor elementor-160\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5120cbce elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5120cbce\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-49f23d17\" data-id=\"49f23d17\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7197cf9a elementor-widget elementor-widget-text-editor\" data-id=\"7197cf9a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>O curso de Rela\u00e7\u00f5es P\u00fablicas da Universidade Federal de Santa Maria prepara profissionais com uma forma\u00e7\u00e3o ampla, cr\u00edtica e estrat\u00e9gica, capacitados para atuar em diversos contextos organizacionais. A seguir, conhe\u00e7a as principais \u00e1reas em que esse profissional pode desenvolver sua carreira:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d9cc36c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d9cc36c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c5f5deb\" data-id=\"c5f5deb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b348dae elementor-widget elementor-widget-toggle\" data-id=\"b348dae\" data-element_type=\"widget\" data-widget_type=\"toggle.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-toggle\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1871\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-1871\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\"> Planejamento Estrat\u00e9gico de Comunica\u00e7\u00e3o<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1871\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-1871\"><ul><li data-start=\"563\" data-end=\"584\"><p data-start=\"565\" data-end=\"584\">Empresas privadas<\/p><\/li><li data-start=\"585\" data-end=\"610\"><p data-start=\"587\" data-end=\"610\">\u00d3rg\u00e3os governamentais<\/p><\/li><li data-start=\"611\" data-end=\"645\"><p data-start=\"613\" data-end=\"645\">Organiza\u00e7\u00f5es do Terceiro Setor<\/p><\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1872\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-1872\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Pesquisa em Comunica\u00e7\u00e3o<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1872\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-1872\"><ul><li data-start=\"680\" data-end=\"703\"><p data-start=\"682\" data-end=\"703\">Pesquisa de opini\u00e3o<\/p><\/li><li data-start=\"704\" data-end=\"740\"><p data-start=\"706\" data-end=\"740\">Pesquisa de imagem institucional<\/p><\/li><li data-start=\"741\" data-end=\"764\"><p data-start=\"743\" data-end=\"764\">Pesquisa de mercado<\/p><\/li><li data-start=\"765\" data-end=\"801\"><p data-start=\"767\" data-end=\"801\">Pesquisa de clima organizacional<\/p><\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1873\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-1873\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Produ\u00e7\u00e3o de Conte\u00fados Institucionais<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1873\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-1873\"><ul><li data-start=\"849\" data-end=\"908\"><p data-start=\"851\" data-end=\"908\">Pe\u00e7as gr\u00e1ficas (folders, cartazes, identidades visuais)<\/p><\/li><li data-start=\"909\" data-end=\"949\"><p data-start=\"911\" data-end=\"949\">V\u00eddeos corporativos e institucionais<\/p><\/li><li data-start=\"950\" data-end=\"980\"><p data-start=\"952\" data-end=\"980\">Fotografias institucionais<\/p><\/li><li data-start=\"981\" data-end=\"1002\"><p data-start=\"983\" data-end=\"1002\">\u00c1udios e podcasts<\/p><\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1874\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"button\" aria-controls=\"elementor-tab-content-1874\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Organiza\u00e7\u00e3o e Gest\u00e3o de Eventos<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1874\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"region\" aria-labelledby=\"elementor-tab-title-1874\"><ul><li data-start=\"1045\" data-end=\"1117\"><p data-start=\"1047\" data-end=\"1117\">Planejamento e produ\u00e7\u00e3o de eventos corporativos, culturais e sociais<\/p><\/li><li data-start=\"1118\" data-end=\"1154\"><p data-start=\"1120\" data-end=\"1154\">A\u00e7\u00f5es promocionais e cerimoniais<\/p><\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1875\" class=\"elementor-tab-title\" data-tab=\"5\" role=\"button\" aria-controls=\"elementor-tab-content-1875\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Gest\u00e3o de Projetos<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1875\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"5\" role=\"region\" aria-labelledby=\"elementor-tab-title-1875\"><ul><li data-start=\"1184\" data-end=\"1206\"><p data-start=\"1186\" data-end=\"1206\">Projetos culturais<\/p><\/li><li data-start=\"1207\" data-end=\"1227\"><p data-start=\"1209\" data-end=\"1227\">Projetos sociais<\/p><\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1876\" class=\"elementor-tab-title\" data-tab=\"6\" role=\"button\" aria-controls=\"elementor-tab-content-1876\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Imagem e Reputa\u00e7\u00e3o Institucional<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1876\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"6\" role=\"region\" aria-labelledby=\"elementor-tab-title-1876\"><ul><li data-start=\"1271\" data-end=\"1310\"><p data-start=\"1273\" data-end=\"1310\">Gerenciamento de imagem empresarial<\/p><\/li><li data-start=\"1311\" data-end=\"1353\"><p data-start=\"1313\" data-end=\"1353\">Administra\u00e7\u00e3o de crises de comunica\u00e7\u00e3o<\/p><\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1877\" class=\"elementor-tab-title\" data-tab=\"7\" role=\"button\" aria-controls=\"elementor-tab-content-1877\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Consultoria e Assessoria em Comunica\u00e7\u00e3o<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1877\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"7\" role=\"region\" aria-labelledby=\"elementor-tab-title-1877\"><ul><li data-start=\"1404\" data-end=\"1462\"><p data-start=\"1406\" data-end=\"1462\">Planejamento e execu\u00e7\u00e3o de estrat\u00e9gias comunicacionais<\/p><\/li><li data-start=\"1463\" data-end=\"1518\"><p data-start=\"1465\" data-end=\"1518\">Apoio \u00e0 lideran\u00e7a e aos processos de media training<\/p><\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1878\" class=\"elementor-tab-title\" data-tab=\"8\" role=\"button\" aria-controls=\"elementor-tab-content-1878\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\"> Pesquisa Acad\u00eamica e Cient\u00edfica<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1878\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"8\" role=\"region\" aria-labelledby=\"elementor-tab-title-1878\"><ul><li data-start=\"1561\" data-end=\"1595\"><p data-start=\"1563\" data-end=\"1595\">Atua\u00e7\u00e3o em centros de pesquisa<\/p><\/li><li data-start=\"1596\" data-end=\"1649\"><p data-start=\"1598\" data-end=\"1649\">Desenvolvimento de estudos na \u00e1rea da comunica\u00e7\u00e3o<\/p><\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>O curso de Rela\u00e7\u00f5es P\u00fablicas da Universidade Federal de Santa Maria prepara profissionais com uma forma\u00e7\u00e3o ampla, cr\u00edtica e estrat\u00e9gica, capacitados para atuar em diversos contextos organizacionais. A seguir, conhe\u00e7a as principais \u00e1reas em que esse profissional pode desenvolver sua carreira: Planejamento Estrat\u00e9gico de Comunica\u00e7\u00e3o Empresas privadas \u00d3rg\u00e3os governamentais Organiza\u00e7\u00f5es do Terceiro Setor Pesquisa em [&hellip;]<\/p>\n","protected":false},"author":194,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-160","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.ufsm.br\/cursos\/graduacao\/santa-maria\/relacoes-publicas\/wp-json\/wp\/v2\/pages\/160","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ufsm.br\/cursos\/graduacao\/santa-maria\/relacoes-publicas\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.ufsm.br\/cursos\/graduacao\/santa-maria\/relacoes-publicas\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.ufsm.br\/cursos\/graduacao\/santa-maria\/relacoes-publicas\/wp-json\/wp\/v2\/users\/194"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ufsm.br\/cursos\/graduacao\/santa-maria\/relacoes-publicas\/wp-json\/wp\/v2\/comments?post=160"}],"version-history":[{"count":0,"href":"https:\/\/www.ufsm.br\/cursos\/graduacao\/santa-maria\/relacoes-publicas\/wp-json\/wp\/v2\/pages\/160\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ufsm.br\/cursos\/graduacao\/santa-maria\/relacoes-publicas\/wp-json\/wp\/v2\/media?parent=160"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ufsm.br\/cursos\/graduacao\/santa-maria\/relacoes-publicas\/wp-json\/wp\/v2\/categories?post=160"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ufsm.br\/cursos\/graduacao\/santa-maria\/relacoes-publicas\/wp-json\/wp\/v2\/tags?post=160"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}