{"id":3336,"date":"2024-04-01T14:41:40","date_gmt":"2024-04-01T17:41:40","guid":{"rendered":"https:\/\/www.ufsm.br\/cursos\/pos-graduacao\/santa-maria\/poscom\/?p=3336"},"modified":"2024-10-31T13:52:43","modified_gmt":"2024-10-31T16:52:43","slug":"grupo-de-pesquisa-do-poscom-publica-livro-estrategias-de-comunicacao-e-relacoes-publicas-em-contextos-organizacionais-emergentes","status":"publish","type":"post","link":"https:\/\/www.ufsm.br\/cursos\/pos-graduacao\/santa-maria\/poscom\/2024\/04\/01\/grupo-de-pesquisa-do-poscom-publica-livro-estrategias-de-comunicacao-e-relacoes-publicas-em-contextos-organizacionais-emergentes","title":{"rendered":"Grupo de Pesquisa do Poscom publica livro \u201cEstrat\u00e9gias de Comunica\u00e7\u00e3o e Rela\u00e7\u00f5es P\u00fablicas em Contextos Organizacionais Emergentes\u201d"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3336\" class=\"elementor elementor-3336\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0ea77c0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0ea77c0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-70f5601\" data-id=\"70f5601\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-79d3d73 elementor-widget elementor-widget-text-editor\" data-id=\"79d3d73\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Est\u00e1 dispon\u00edvel o livro &#8220;Estrat\u00e9gias de Comunica\u00e7\u00e3o e Rela\u00e7\u00f5es P\u00fablicas em Contextos Organizacionais Emergentes&#8221;, recente publica\u00e7\u00e3o do Grupo de Pesquisa (GP) Comunica\u00e7\u00e3o Institucional e Organizacional (Gcinco), do Programa de P\u00f3s-Gradua\u00e7\u00e3o em Comunica\u00e7\u00e3o (Poscom) da Universidade Federal de Santa Maria (UFSM). Estruturada em tr\u00eas partes, a obra re\u00fane estudos que abrangem novos olhares sobre as Rela\u00e7\u00f5es P\u00fablicas; aplica\u00e7\u00f5es para a pr\u00e1tica das Rela\u00e7\u00f5es P\u00fablicas em cen\u00e1rios vulner\u00e1veis; e Comunica\u00e7\u00e3o, ci\u00eancia, cultura e trabalho nas organiza\u00e7\u00f5es. A publica\u00e7\u00e3o foi realizada pela Editora Poisson, de Minas Gerais, e pode ser acessada gratuitamente atrav\u00e9s do link https:\/\/poisson.com.br\/2018\/produto\/estrategias-de-comunicacao-e-relacoes-publicas\/.<\/p><p><span style=\"color: #000000;font-size: 1rem;font-weight: var( --e-global-typography-text-font-weight );text-align: var(--bs-body-text-align)\">Organizado pela professora Maria Ivete Trevisan Foss\u00e1, pelo egresso do doutorado Fabio Fr\u00e1 Fernandes e pela doutoranda Gibsy Lisi\u00ea Soares Caporal, do Poscom\/UFSM, este livro conta com contribui\u00e7\u00f5es de pesquisadores do GP Gcinco, al\u00e9m de estudiosos nacionais e internacionais. Entre os autores est\u00e3o Ana Almansa Martinez, Andr\u00e9 Quiroga, Carolina Frazon Terra, Fabio Fr\u00e1 Fernandes, Francisco Javier Godoy, Gibsy Lisi\u00ea Soares Caporal, Larissa Concei\u00e7\u00e3o dos Santos, Liana Estela Merladete de Souza Pozeczek Koltermann, Manoel Marcondes Machado Neto, Marcela Guimar\u00e3es e Silva, Maria Luiza de Carvalho de Grandi, Maria Ivete Trevisan Foss\u00e1, Valmiria Antonia Balbinot e Solange Prediger. O Pref\u00e1cio foi escrito pela professora Maria Aparecida Ferrari, da Escola de Comunica\u00e7\u00f5es e Artes da Universidade de S\u00e3o Paulo (ECA-USP).<\/span><\/p><p><span style=\"color: #000000;font-size: 1rem;font-weight: var( --e-global-typography-text-font-weight );text-align: var(--bs-body-text-align)\">A descri\u00e7\u00e3o da obra enfatiza a sua contribui\u00e7\u00e3o para uma vis\u00e3o contempor\u00e2nea e alternativa da teoria e da pr\u00e1tica da Comunica\u00e7\u00e3o e das Rela\u00e7\u00f5es P\u00fablicas no contexto atual. \u00c9 destacada a defesa de um novo olhar, de uma nova lente fundamental para o avan\u00e7o na revis\u00e3o de conceitos e an\u00e1lise de cen\u00e1rios, visando formas de cooperar para sociedades com justi\u00e7a social. O material possui 13 cap\u00edtulos distribu\u00eddos em 404 p\u00e1ginas, que exploraram temas essenciais para a \u00e1rea da Comunica\u00e7\u00e3o.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-74c7d33 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"74c7d33\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5f6128a\" data-id=\"5f6128a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-38c53dd elementor-widget elementor-widget-image\" data-id=\"38c53dd\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"720\" height=\"720\" src=\"https:\/\/www.ufsm.br\/app\/uploads\/sites\/513\/2024\/04\/WhatsApp-Image-2024-03-27-at-13.06.31-1-1.jpeg\" class=\"attachment-large size-large wp-image-3338\" alt=\"\" srcset=\"https:\/\/www.ufsm.br\/app\/uploads\/sites\/513\/2024\/04\/WhatsApp-Image-2024-03-27-at-13.06.31-1-1.jpeg 720w, https:\/\/www.ufsm.br\/app\/uploads\/sites\/513\/2024\/04\/WhatsApp-Image-2024-03-27-at-13.06.31-1-1-300x300.jpeg 300w, https:\/\/www.ufsm.br\/app\/uploads\/sites\/513\/2024\/04\/WhatsApp-Image-2024-03-27-at-13.06.31-1-1-150x150.jpeg 150w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7fff44d\" data-id=\"7fff44d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-292c9ac elementor-widget elementor-widget-image\" data-id=\"292c9ac\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"720\" height=\"720\" src=\"https:\/\/www.ufsm.br\/app\/uploads\/sites\/513\/2024\/04\/WhatsApp-Image-2024-03-27-at-13.06.31.jpeg\" class=\"attachment-large size-large wp-image-3339\" alt=\"\" srcset=\"https:\/\/www.ufsm.br\/app\/uploads\/sites\/513\/2024\/04\/WhatsApp-Image-2024-03-27-at-13.06.31.jpeg 720w, https:\/\/www.ufsm.br\/app\/uploads\/sites\/513\/2024\/04\/WhatsApp-Image-2024-03-27-at-13.06.31-300x300.jpeg 300w, https:\/\/www.ufsm.br\/app\/uploads\/sites\/513\/2024\/04\/WhatsApp-Image-2024-03-27-at-13.06.31-150x150.jpeg 150w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9264921 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9264921\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ffb98dd\" data-id=\"ffb98dd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0095a08 elementor-widget elementor-widget-text-editor\" data-id=\"0095a08\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><em>Texto: Anna J\u00falia C. da Silva | Doutoranda (Poscom\/UFSM)<\/em><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>A obra pode ser acessada gratuitamente online<\/p>\n","protected":false},"author":5698,"featured_media":3337,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-3336","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.ufsm.br\/cursos\/pos-graduacao\/santa-maria\/poscom\/wp-json\/wp\/v2\/posts\/3336","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ufsm.br\/cursos\/pos-graduacao\/santa-maria\/poscom\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ufsm.br\/cursos\/pos-graduacao\/santa-maria\/poscom\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ufsm.br\/cursos\/pos-graduacao\/santa-maria\/poscom\/wp-json\/wp\/v2\/users\/5698"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ufsm.br\/cursos\/pos-graduacao\/santa-maria\/poscom\/wp-json\/wp\/v2\/comments?post=3336"}],"version-history":[{"count":0,"href":"https:\/\/www.ufsm.br\/cursos\/pos-graduacao\/santa-maria\/poscom\/wp-json\/wp\/v2\/posts\/3336\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ufsm.br\/cursos\/pos-graduacao\/santa-maria\/poscom\/wp-json\/wp\/v2\/media\/3337"}],"wp:attachment":[{"href":"https:\/\/www.ufsm.br\/cursos\/pos-graduacao\/santa-maria\/poscom\/wp-json\/wp\/v2\/media?parent=3336"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ufsm.br\/cursos\/pos-graduacao\/santa-maria\/poscom\/wp-json\/wp\/v2\/categories?post=3336"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ufsm.br\/cursos\/pos-graduacao\/santa-maria\/poscom\/wp-json\/wp\/v2\/tags?post=3336"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}