{"id":2683,"date":"2026-03-10T18:43:12","date_gmt":"2026-03-10T21:43:12","guid":{"rendered":"https:\/\/www.ufsm.br\/cursos\/pos-graduacao\/santa-maria\/pppg\/?page_id=2683"},"modified":"2026-03-10T21:43:12","modified_gmt":"2026-03-11T00:43:12","slug":"identidade-visual","status":"publish","type":"page","link":"https:\/\/www.ufsm.br\/cursos\/pos-graduacao\/santa-maria\/pppg\/informacoes-e-documentos\/identidade-visual","title":{"rendered":"Identidade Visual"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"2683\" class=\"elementor elementor-2683\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5625a5dd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5625a5dd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5518c06d\" data-id=\"5518c06d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5f673f9e elementor-widget elementor-widget-text-editor\" data-id=\"5f673f9e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<!-- wp:tadv\/classic-paragraph \/-->\n\n<!-- wp:tadv\/classic-paragraph \/-->\n\n<!-- wp:tadv\/classic-paragraph \/-->\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6dc0720 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6dc0720\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ca0deef\" data-id=\"ca0deef\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fdde01d elementor-widget elementor-widget-image\" data-id=\"fdde01d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.ufsm.br\/app\/uploads\/sites\/542\/elementor\/thumbs\/PPPG-Logo-Colorida-Preta-rkbko68210htgh1jhfdisa65u2vuv35ewjyf4o6w3k.png\" title=\"PPPG Logo \u2013 Colorida Preta\" alt=\"PPPG Logo - Colorida Preta\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00ed3e1 elementor-widget elementor-widget-spacer\" data-id=\"00ed3e1\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e5207f3 elementor-widget elementor-widget-text-editor\" data-id=\"e5207f3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>O destaque visual superior \u00e9 uma forma semicircular que remete diretamente ao <strong>Arco<\/strong> de entrada da Universidade Federal de Santa Maria (UFSM). Ao incorporar essa silhueta, a logo estabelece um forte rela\u00e7\u00e3o com a sua institui\u00e7\u00e3o de origem.<\/p>\n<p>O arco n\u00e3o \u00e9 apenas um portal f\u00edsico, mas um s\u00edmbolo de acolhimento e de transi\u00e7\u00e3o para o conhecimento via Institui\u00e7\u00e3o. O tra\u00e7o n\u00e3o \u00e9 est\u00e1tico; ele possui uma varia\u00e7\u00e3o de espessura que sugere movimento, indicando uma gest\u00e3o e uma pol\u00edtica educacional que n\u00e3o s\u00e3o r\u00edgidas, mas sim adapt\u00e1veis.<\/p>\n<div>\n<div>A identidade visual do PPPG (Programa de P\u00f3s-Gradua\u00e7\u00e3o em Pol\u00edticas P\u00fablicas e Gest\u00e3o Educacional) apresenta uma composi\u00e7\u00e3o que equilibra\u00a0<em><strong>robustez institucional<\/strong><\/em> com\u00a0<em><strong>fluidez acad\u00eamica.<\/strong><\/em><\/div>\n<div>\u00a0<\/div>\n<\/div>\n<div>\n<div>O uso do degrad\u00ea no arco, que transita entre as tonalidades de azul e verde, n\u00e3o \u00e9 meramente est\u00e9tico; ele cumpre uma fun\u00e7\u00e3o narrativa profunda que une tradi\u00e7\u00e3o e renova\u00e7\u00e3o:<\/div>\n<div>\n<ul>\n<li><strong>Pertencimento e Identidade:<\/strong> A paleta alude diretamente \u00e0 iconografia da UFSM \u2014 o azul cl\u00e1ssico do arco \u2014 fundindo-se ao verde das \u00e1rvores que abra\u00e7am o campus. Essa transi\u00e7\u00e3o celebra o ambiente acad\u00eamico como um organismo vivo, pulsante e acolhedor;<\/li>\n<li><span style=\"color: #000000;font-size: 1rem\"><strong>Interdisciplinaridade em movimento:<\/strong> As diferentes nuances representam a converg\u00eancia das \u00e1reas do saber. Como o programa foca em pol\u00edticas p\u00fablicas e gest\u00e3o, esse gradiente simboliza o di\u00e1logo cont\u00ednuo entre a educa\u00e7\u00e3o e os diversos setores da sociedade, transformando teoria em impacto real;<\/span><\/li>\n<li><span style=\"color: #000000;font-size: 1rem\"><strong>Solidez Acad\u00eamica:<\/strong> A sombra projetada na parte interna do arco confere volume e tridimensionalidade, refor\u00e7ando a ideia de um espa\u00e7o de acolhimento seguro e uma base acad\u00eamica s\u00f3lida.As camadas criadas pelas transi\u00e7\u00f5es de cor sugerem a capacidade do programa de atuar &#8220;entre as linhas&#8221;.<\/span><\/li>\n<\/ul>\n<\/div>\n<div>\u00a0<\/div>\n<div>\n<div>A identidade visual consegue ser, ao mesmo tempo, um tributo ao patrim\u00f4nio arquitet\u00f4nico da UFSM e uma representa\u00e7\u00e3o metaf\u00f3rica da complexidade e da abrang\u00eancia da educa\u00e7\u00e3o, com a qual sempre \u00e9 poss\u00edvel estabelecer <em><strong>arcos de conhecimentos.<\/strong><\/em><\/div>\n<\/div>\n<div>\u00a0<\/div>\n<\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe5b6f5 elementor-widget elementor-widget-spacer\" data-id=\"fe5b6f5\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a1780e1 elementor-widget elementor-widget-heading\" data-id=\"a1780e1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Baixe as logos:<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ebd51bc elementor-widget elementor-widget-spacer\" data-id=\"ebd51bc\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3b525bb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3b525bb\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-196c7b1\" data-id=\"196c7b1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d6440c3 elementor-widget elementor-widget-spacer\" data-id=\"d6440c3\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fcc40a5 elementor-widget elementor-widget-image\" data-id=\"fcc40a5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"282\" src=\"https:\/\/www.ufsm.br\/app\/uploads\/sites\/542\/2026\/03\/PPPG-Logo-Colorida-Preta-300x282.png\" class=\"attachment-medium size-medium wp-image-2685\" alt=\"\" srcset=\"https:\/\/www.ufsm.br\/app\/uploads\/sites\/542\/2026\/03\/PPPG-Logo-Colorida-Preta-300x282.png 300w, https:\/\/www.ufsm.br\/app\/uploads\/sites\/542\/2026\/03\/PPPG-Logo-Colorida-Preta-768x721.png 768w, https:\/\/www.ufsm.br\/app\/uploads\/sites\/542\/2026\/03\/PPPG-Logo-Colorida-Preta.png 833w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33e3f01 elementor-widget elementor-widget-spacer\" data-id=\"33e3f01\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-867fa5f elementor-widget elementor-widget-text-editor\" data-id=\"867fa5f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"color: #ffffff\"><em>Vers\u00e3o colorida para fundos claros.<\/em><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe92e72 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"fe92e72\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.ufsm.br\/app\/uploads\/sites\/542\/2026\/03\/PPPG-Logo-Colorida-Preta.png\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Baixar logo<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d575229 elementor-widget elementor-widget-spacer\" data-id=\"d575229\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f4787a7\" data-id=\"f4787a7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fe81300 elementor-widget elementor-widget-spacer\" data-id=\"fe81300\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4502acf elementor-widget elementor-widget-image\" data-id=\"4502acf\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"282\" src=\"https:\/\/www.ufsm.br\/app\/uploads\/sites\/542\/2026\/03\/PPPG-Logo-Colorida-Branca-300x282.png\" class=\"attachment-medium size-medium wp-image-2686\" alt=\"\" srcset=\"https:\/\/www.ufsm.br\/app\/uploads\/sites\/542\/2026\/03\/PPPG-Logo-Colorida-Branca-300x282.png 300w, https:\/\/www.ufsm.br\/app\/uploads\/sites\/542\/2026\/03\/PPPG-Logo-Colorida-Branca-768x722.png 768w, https:\/\/www.ufsm.br\/app\/uploads\/sites\/542\/2026\/03\/PPPG-Logo-Colorida-Branca.png 833w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1aba100 elementor-widget elementor-widget-spacer\" data-id=\"1aba100\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d19ba5d elementor-widget elementor-widget-text-editor\" data-id=\"d19ba5d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"color: #ffffff\"><em>Vers\u00e3o colorida para fundos escuros.<\/em><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fdebbbb elementor-align-center elementor-widget elementor-widget-button\" data-id=\"fdebbbb\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.ufsm.br\/app\/uploads\/sites\/542\/2026\/03\/PPPG-Logo-Colorida-Branca.png\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Baixar logo<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2aa95dd elementor-widget elementor-widget-spacer\" data-id=\"2aa95dd\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-f454fd8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f454fd8\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c8cf277\" data-id=\"c8cf277\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ba7976b elementor-widget elementor-widget-image\" data-id=\"ba7976b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"282\" src=\"https:\/\/www.ufsm.br\/app\/uploads\/sites\/542\/2026\/03\/PPPG-Logo-Preto-300x282.png\" class=\"attachment-medium size-medium wp-image-2684\" alt=\"\" srcset=\"https:\/\/www.ufsm.br\/app\/uploads\/sites\/542\/2026\/03\/PPPG-Logo-Preto-300x282.png 300w, https:\/\/www.ufsm.br\/app\/uploads\/sites\/542\/2026\/03\/PPPG-Logo-Preto-768x722.png 768w, https:\/\/www.ufsm.br\/app\/uploads\/sites\/542\/2026\/03\/PPPG-Logo-Preto.png 833w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32ad07e elementor-widget elementor-widget-spacer\" data-id=\"32ad07e\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-09725ab elementor-widget elementor-widget-text-editor\" data-id=\"09725ab\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><em><span style=\"color: #ffffff\">Vers\u00e3o monocrom\u00e1tica escura para fundos claros.<\/span><\/em><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-700cf3b elementor-align-center elementor-widget elementor-widget-button\" data-id=\"700cf3b\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.ufsm.br\/app\/uploads\/sites\/542\/2026\/03\/PPPG-Logo-Preto.png\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Baixar logo<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7af9c6 elementor-widget elementor-widget-spacer\" data-id=\"a7af9c6\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-9d9c7c5\" data-id=\"9d9c7c5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-741f158 elementor-widget elementor-widget-image\" data-id=\"741f158\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"282\" src=\"https:\/\/www.ufsm.br\/app\/uploads\/sites\/542\/2026\/03\/PPPG-Logo-Branco-300x282.png\" class=\"attachment-medium size-medium wp-image-2687\" alt=\"\" srcset=\"https:\/\/www.ufsm.br\/app\/uploads\/sites\/542\/2026\/03\/PPPG-Logo-Branco-300x282.png 300w, https:\/\/www.ufsm.br\/app\/uploads\/sites\/542\/2026\/03\/PPPG-Logo-Branco-768x721.png 768w, https:\/\/www.ufsm.br\/app\/uploads\/sites\/542\/2026\/03\/PPPG-Logo-Branco.png 833w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab16f71 elementor-widget elementor-widget-spacer\" data-id=\"ab16f71\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a582f1a elementor-widget elementor-widget-text-editor\" data-id=\"a582f1a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"color: #ffffff\"><em>Vers\u00e3o monocrom\u00e1tica clara para fundos escuros.<\/em><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d22cdb4 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"d22cdb4\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.ufsm.br\/app\/uploads\/sites\/542\/2026\/03\/PPPG-Logo-Branco.png\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Baixar logo<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32809db elementor-widget elementor-widget-spacer\" data-id=\"32809db\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-b26544c elementor-widget elementor-widget-spacer\" data-id=\"b26544c\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ff7f9d elementor-widget elementor-widget-text-editor\" data-id=\"7ff7f9d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Autoria da arte: Andrei Rodrigues Lopes &amp; Joacir Marques da Costa<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>O destaque visual superior \u00e9 uma forma semicircular que remete diretamente ao Arco de entrada da Universidade Federal de Santa Maria (UFSM). Ao incorporar essa silhueta, a logo estabelece um forte rela\u00e7\u00e3o com a sua institui\u00e7\u00e3o de origem. O arco n\u00e3o \u00e9 apenas um portal f\u00edsico, mas um s\u00edmbolo de acolhimento e de transi\u00e7\u00e3o para [&hellip;]<\/p>\n","protected":false},"author":3886,"featured_media":0,"parent":1941,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-2683","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.ufsm.br\/cursos\/pos-graduacao\/santa-maria\/pppg\/wp-json\/wp\/v2\/pages\/2683","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ufsm.br\/cursos\/pos-graduacao\/santa-maria\/pppg\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.ufsm.br\/cursos\/pos-graduacao\/santa-maria\/pppg\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.ufsm.br\/cursos\/pos-graduacao\/santa-maria\/pppg\/wp-json\/wp\/v2\/users\/3886"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ufsm.br\/cursos\/pos-graduacao\/santa-maria\/pppg\/wp-json\/wp\/v2\/comments?post=2683"}],"version-history":[{"count":0,"href":"https:\/\/www.ufsm.br\/cursos\/pos-graduacao\/santa-maria\/pppg\/wp-json\/wp\/v2\/pages\/2683\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/www.ufsm.br\/cursos\/pos-graduacao\/santa-maria\/pppg\/wp-json\/wp\/v2\/pages\/1941"}],"wp:attachment":[{"href":"https:\/\/www.ufsm.br\/cursos\/pos-graduacao\/santa-maria\/pppg\/wp-json\/wp\/v2\/media?parent=2683"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ufsm.br\/cursos\/pos-graduacao\/santa-maria\/pppg\/wp-json\/wp\/v2\/categories?post=2683"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ufsm.br\/cursos\/pos-graduacao\/santa-maria\/pppg\/wp-json\/wp\/v2\/tags?post=2683"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}