{"id":529,"date":"2024-06-06T23:12:12","date_gmt":"2024-06-07T02:12:12","guid":{"rendered":"https:\/\/www.ufsm.br\/editoras\/facos\/?page_id=529"},"modified":"2024-12-26T16:29:33","modified_gmt":"2024-12-26T19:29:33","slug":"risco-e-crise-no-contexto-da-comunicacao-organizacional-artigos-e-entrevistas-de-especialistas","status":"publish","type":"page","link":"https:\/\/www.ufsm.br\/editoras\/facos\/risco-e-crise-no-contexto-da-comunicacao-organizacional-artigos-e-entrevistas-de-especialistas","title":{"rendered":"Risco e crise no contexto da comunica\u00e7\u00e3o organizacional: artigos e entrevistas de especialistas"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"529\" class=\"elementor elementor-529\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a3200ca elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a3200ca\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-120dbf1\" data-id=\"120dbf1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f8d703b elementor-widget elementor-widget-text-editor\" data-id=\"f8d703b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h1>Risco e crise no contexto da comunica\u00e7\u00e3o organizacional: artigos e entrevistas de especialistas<\/h1><h6>Jones Machado (org.)<\/h6>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-79029f6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"79029f6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a04bd24\" data-id=\"a04bd24\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-efdf251 elementor-widget elementor-widget-wp-widget-ufsm_manancial_ficha_apresentacao\" data-id=\"efdf251\" data-element_type=\"widget\" data-widget_type=\"wp-widget-ufsm_manancial_ficha_apresentacao.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"row g-0\">\n    <div class=\"col-12 col-lg-5\">\n        <div class=\"card rounded-0 bg-primary text-white\">\n                            <img decoding=\"async\" src=\"https:\/\/repositorio.ufsm.br\/bitstream\/handle\/1\/31978\/risco e crise CAPA_page-0001.jpg\" class=\"img-fluid img-thumbnail mx-5 mt-5 mb-1\" >\n                        <div class=\"card-body bg-transparent-on-contraste ms-4 ps-4 me-3\">\n                <p class=\"card-title fs-5 lh-sm\">Risco e crise no contexto da comunica\u00e7\u00e3o organizacional: artigos e entrevistas de especialistas<\/p>\n                <div class=\"d-flex flex-wrap\">\n                    <a href=\"https:\/\/repositorio.ufsm.br\/handle\/1\/31978\" class=\"small link-light underline-on-hover me-3\" target=\"_blank\">\n                        <i class=\"fa fa-external-link me-1\" aria-hidden=\"true\"><\/i>\n                        Ver no Manancial\n                    <\/a>\n                                            <a href=\"https:\/\/repositorio.ufsm.br\/bitstream\/handle\/1\/31978\/Risco e Crise.pdf\" class=\"small link-light underline-on-hover\" target=\"_blank\">\n                            <i class=\"fa fa-file-pdf-o me-1\" aria-hidden=\"true\"><\/i>\n                            Ver o PDF\n                        <\/a>\n                                                        <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n    <div class=\"col-12 col-lg-7 d-flex\">\n        <div class=\"card rounded-0 rounded-end border-0 shadow w-100\">\n            <div class=\"card-body bg-transparent-on-contraste my-2 mx-3\">\n                <ul class=\"nav nav-pills justify-content-center\" id=\"75d0ae30-2901-4a7a-ac08-140a45af8ce9\" role=\"tablist\">\n                    <li class=\"nav-item\" role=\"presentation\">\n            <button class=\"nav-link active\" id=\"section-75d0ae30-2901-4a7a-ac08-140a45af8ce9-resumo-tab\" data-bs-toggle=\"tab\" data-bs-target=\"#section-75d0ae30-2901-4a7a-ac08-140a45af8ce9-resumo\" type=\"button\" role=\"tab\" aria-controls=\"section-75d0ae30-2901-4a7a-ac08-140a45af8ce9-resumo\"  aria-selected=\"true\" >Resumo<\/button>\n        <\/li>\n                    <li class=\"nav-item\" role=\"presentation\">\n            <button class=\"nav-link \" id=\"section-75d0ae30-2901-4a7a-ac08-140a45af8ce9-organizacao-tab\" data-bs-toggle=\"tab\" data-bs-target=\"#section-75d0ae30-2901-4a7a-ac08-140a45af8ce9-organizacao\" type=\"button\" role=\"tab\" aria-controls=\"section-75d0ae30-2901-4a7a-ac08-140a45af8ce9-organizacao\" >Organiza\u00e7\u00e3o<\/button>\n        <\/li>\n                    <li class=\"nav-item\" role=\"presentation\">\n            <button class=\"nav-link \" id=\"section-75d0ae30-2901-4a7a-ac08-140a45af8ce9-autoria-tab\" data-bs-toggle=\"tab\" data-bs-target=\"#section-75d0ae30-2901-4a7a-ac08-140a45af8ce9-autoria\" type=\"button\" role=\"tab\" aria-controls=\"section-75d0ae30-2901-4a7a-ac08-140a45af8ce9-autoria\" >Autoria<\/button>\n        <\/li>\n                    <li class=\"nav-item\" role=\"presentation\">\n            <button class=\"nav-link \" id=\"section-75d0ae30-2901-4a7a-ac08-140a45af8ce9-outros-dados-tab\" data-bs-toggle=\"tab\" data-bs-target=\"#section-75d0ae30-2901-4a7a-ac08-140a45af8ce9-outros-dados\" type=\"button\" role=\"tab\" aria-controls=\"section-75d0ae30-2901-4a7a-ac08-140a45af8ce9-outros-dados\" >Dados da Obra<\/button>\n        <\/li>\n                    <li class=\"nav-item\" role=\"presentation\">\n            <button class=\"nav-link \" id=\"section-75d0ae30-2901-4a7a-ac08-140a45af8ce9-cnpq-tab\" data-bs-toggle=\"tab\" data-bs-target=\"#section-75d0ae30-2901-4a7a-ac08-140a45af8ce9-cnpq\" type=\"button\" role=\"tab\" aria-controls=\"section-75d0ae30-2901-4a7a-ac08-140a45af8ce9-cnpq\" >CNPq<\/button>\n        <\/li>\n    <\/ul>\n<div class=\"tab-content\" id=\"75d0ae30-2901-4a7a-ac08-140a45af8ce9Content\">\n            <div class=\"tab-pane fade show active pt-3\" id=\"section-75d0ae30-2901-4a7a-ac08-140a45af8ce9-resumo\" role=\"tabpanel\" aria-labelledby=\"section-75d0ae30-2901-4a7a-ac08-140a45af8ce9-resumo-tab\">\n            A comunica\u00e7\u00e3o tem papel essencial no processo de gest\u00e3o e gerenciamento de riscos e de crises. \u00c9 ela, juntamente com setores espec\u00edficos das organiza\u00e7\u00f5es (compliance, gest\u00e3o de riscos, governan\u00e7a, seguran\u00e7a do trabalho, e outros), que se revelam competentes para a preven\u00e7\u00e3o, por dar a conhecer, pela transpar\u00eancia e pela mitiga\u00e7\u00e3o dos danos, evitando mortes, desgastes de reputa\u00e7\u00e3o e imagem, ainda mais preju\u00edzos e crises em s\u00e9rie. No entanto, muitas vezes a comunica\u00e7\u00e3o \u00e9 negligenciada, pois al\u00e9m de n\u00e3o existir a cultura de gest\u00e3o de crises no Brasil, as pr\u00e1ticas de comunica\u00e7\u00e3o de crise s\u00e3o igualmente relegadas. Em face desse cen\u00e1rio, o e-book tem o objetivo de fomentar, propagar e fortalecer a cultura da preven\u00e7\u00e3o e da gest\u00e3o de riscos e de crises no Brasil a partir da circula\u00e7\u00e3o do conhecimento. Trata-se de\r\ndez entrevistas e vinte artigos de opini\u00e3o de especialistas: professores universit\u00e1rios, pesquisadores, consultores em gest\u00e3o de crise e gestores de empresas de comunica\u00e7\u00e3o. Dentre os temas abordados pelos autores e entrevistados est\u00e3o intelig\u00eancia artificial, cobertura midi\u00e1tica, media training, reputa\u00e7\u00e3o, diversidade, visibilidade, entre outras interfaces relacionadas aos conceitos de risco, crise e comunica\u00e7\u00e3o.        <\/div>\n            <div class=\"tab-pane fade  pt-3\" id=\"section-75d0ae30-2901-4a7a-ac08-140a45af8ce9-organizacao\" role=\"tabpanel\" aria-labelledby=\"section-75d0ae30-2901-4a7a-ac08-140a45af8ce9-organizacao-tab\">\n            <div class=\"row row-cols-1 row-cols-md-2\">\n            <div class=\"col p-1\">\n            <div class=\"border-bottom border-1 h-100\">\n                Machado, Jones            <\/div>\n        <\/div>\n        \n<\/div>\n        <\/div>\n            <div class=\"tab-pane fade  pt-3\" id=\"section-75d0ae30-2901-4a7a-ac08-140a45af8ce9-autoria\" role=\"tabpanel\" aria-labelledby=\"section-75d0ae30-2901-4a7a-ac08-140a45af8ce9-autoria-tab\">\n            <div class=\"row row-cols-1 row-cols-md-2\">\n            <div class=\"col p-1\">\n            <div class=\"border-bottom border-1 h-100\">\n                Forni, Jo\u00e3o Jos\u00e9            <\/div>\n        <\/div>\n            <div class=\"col p-1\">\n            <div class=\"border-bottom border-1 h-100\">\n                Machado, Jones            <\/div>\n        <\/div>\n            <div class=\"col p-1\">\n            <div class=\"border-bottom border-1 h-100\">\n                Florczak, Ros\u00e2ngela            <\/div>\n        <\/div>\n            <div class=\"col p-1\">\n            <div class=\"border-bottom border-1 h-100\">\n                Gon\u00e7alves, Gisela            <\/div>\n        <\/div>\n            <div class=\"col p-1\">\n            <div class=\"border-bottom border-1 h-100\">\n                Bueno, Wilson da Costa            <\/div>\n        <\/div>\n            <div class=\"col p-1\">\n            <div class=\"border-bottom border-1 h-100\">\n                Campanella, Lana D'\u00c1vila            <\/div>\n        <\/div>\n            <div class=\"col p-1\">\n            <div class=\"border-bottom border-1 h-100\">\n                Terra, Carolina Frazon            <\/div>\n        <\/div>\n            <div class=\"col p-1\">\n            <div class=\"border-bottom border-1 h-100\">\n                P\u00e9rsigo, Patr\u00edcia Milano            <\/div>\n        <\/div>\n            <div class=\"col p-1\">\n            <div class=\"border-bottom border-1 h-100\">\n                Lorenzetti, Gisele            <\/div>\n        <\/div>\n            <div class=\"col p-1\">\n            <div class=\"border-bottom border-1 h-100\">\n                Silva, Diego Wander da            <\/div>\n        <\/div>\n            <div class=\"col p-1\">\n            <div class=\"border-bottom border-1 h-100\">\n                Novo, Otavio            <\/div>\n        <\/div>\n            <div class=\"col p-1\">\n            <div class=\"border-bottom border-1 h-100\">\n                Teixeira, Patr\u00edcia Brito            <\/div>\n        <\/div>\n            <div class=\"col p-1\">\n            <div class=\"border-bottom border-1 h-100\">\n                Verdelho, Valdeci            <\/div>\n        <\/div>\n            <div class=\"col p-1\">\n            <div class=\"border-bottom border-1 h-100\">\n                Fortunato, Jo\u00e3o            <\/div>\n        <\/div>\n            <div class=\"col p-1\">\n            <div class=\"border-bottom border-1 h-100\">\n                Scheid, Daiane            <\/div>\n        <\/div>\n        \n<\/div>\n        <\/div>\n            <div class=\"tab-pane fade  pt-3\" id=\"section-75d0ae30-2901-4a7a-ac08-140a45af8ce9-outros-dados\" role=\"tabpanel\" aria-labelledby=\"section-75d0ae30-2901-4a7a-ac08-140a45af8ce9-outros-dados-tab\">\n            <dl class=\"row\">\n    <dt class=\"col-12 col-md-3\">Publica\u00e7\u00e3o<\/dt>\n    <dd class=\"col-12 col-md-9\">\n        <dl class=\"row\">\n            <dt class=\"col-12 col-md-4\">Ano<\/dt>\n            <dd class=\"col-12 col-md-8\">2024<\/dd>\n            <dt class=\"col-12 col-md-4\">ISBN<\/dt>\n            <dd class=\"col-12 col-md-8\">978-65-00-93636-0<\/dd>\n        <\/dl>\n    <\/dd>\n            <dt class=\"col-12 col-md-3\">Refer\u00eancia<\/dt>\n        <dd class=\"col-12 col-md-9\">MACHADO, Jones (org.). Risco e crise no contexto da comunica\u00e7\u00e3o organizacional [livro eletr\u00f4nico]: artigos e entrevistas de especialistas. Santa Maria, RS : FACOS-UFSM, 2024.<\/dd>\n                <dt class=\"col-12 col-md-3\">Assuntos<\/dt>\n        <dd class=\"col-12 col-md-9\">Comunica\u00e7\u00e3o;<br>Comunica\u00e7\u00e3o organizacional;<br>Gest\u00e3o de riscos<\/dd>\n                <dt class=\"col-12 col-md-3\">Licen\u00e7a<\/dt>\n        <dd class=\"col-12 col-md-9\">\n            Acesso Aberto;<br>Attribution-ShareAlike 4.0 International;<br><a target='_blank' href='http:\/\/creativecommons.org\/licenses\/by-sa\/4.0\/'>http:\/\/creativecommons.org\/licenses\/by-sa\/4.0\/<\/a>        <\/dd>\n        \n<\/dl>\n        <\/div>\n            <div class=\"tab-pane fade  pt-3\" id=\"section-75d0ae30-2901-4a7a-ac08-140a45af8ce9-cnpq\" role=\"tabpanel\" aria-labelledby=\"section-75d0ae30-2901-4a7a-ac08-140a45af8ce9-cnpq-tab\">\n            <dl class=\"row\">\n    <dt class=\"col-12 col-md-3\">Grande \u00e1rea<\/dt>\n    <dd class=\"col-12 col-md-9 text-capitalize\">ciencias sociais aplicadas<\/dd>\n    \n            <dt class=\"col-12 col-md-3\">\u00c1rea<\/dt>\n        <dd class=\"col-12 col-md-9 text-capitalize\">comunicacao<\/dd>\n        \n            \n    <\/dl>\n        <\/div>\n    <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Risco e crise no contexto da comunica\u00e7\u00e3o organizacional: artigos e entrevistas de especialistas Jones Machado (org.)<\/p>\n","protected":false},"author":68,"featured_media":530,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"categories":[24,152],"tags":[],"class_list":["post-529","page","type-page","status-publish","has-post-thumbnail","hentry","category-comunicacao","category-relacoes-publicas"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.ufsm.br\/editoras\/facos\/wp-json\/wp\/v2\/pages\/529","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ufsm.br\/editoras\/facos\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.ufsm.br\/editoras\/facos\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.ufsm.br\/editoras\/facos\/wp-json\/wp\/v2\/users\/68"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ufsm.br\/editoras\/facos\/wp-json\/wp\/v2\/comments?post=529"}],"version-history":[{"count":0,"href":"https:\/\/www.ufsm.br\/editoras\/facos\/wp-json\/wp\/v2\/pages\/529\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ufsm.br\/editoras\/facos\/wp-json\/wp\/v2\/media\/530"}],"wp:attachment":[{"href":"https:\/\/www.ufsm.br\/editoras\/facos\/wp-json\/wp\/v2\/media?parent=529"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ufsm.br\/editoras\/facos\/wp-json\/wp\/v2\/categories?post=529"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ufsm.br\/editoras\/facos\/wp-json\/wp\/v2\/tags?post=529"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}