{"id":585,"date":"2025-08-15T18:24:52","date_gmt":"2025-08-15T21:24:52","guid":{"rendered":"https:\/\/www.ufsm.br\/editoras\/facos\/?page_id=585"},"modified":"2026-07-23T15:20:03","modified_gmt":"2026-07-23T18:20:03","slug":"publicidade-contemporanea-pensamentos-brasileiros-vol-2","status":"publish","type":"page","link":"https:\/\/www.ufsm.br\/editoras\/facos\/publicidade-contemporanea-pensamentos-brasileiros-vol-2","title":{"rendered":"Publicidade contempor\u00e2nea: pensamentos brasileiros &#8211; vol. 2"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"585\" class=\"elementor elementor-585\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5ddcdd0c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5ddcdd0c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-11f5f3ed\" data-id=\"11f5f3ed\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1c54e872 elementor-widget elementor-widget-text-editor\" data-id=\"1c54e872\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h1 class=\"page-header first-page-header\"><strong>Publicidade contempor\u00e2nea: pensamentos brasileiros &#8211; vol. 2<\/strong><\/h1><h6>Fernanda Sagrilo Andres, Juliana Petermann, Mondini Ozorio de Souza (organizadores)<\/h6>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a80bc8b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a80bc8b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-51741514\" data-id=\"51741514\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2c002717 elementor-widget elementor-widget-wp-widget-ufsm_manancial_ficha_apresentacao\" data-id=\"2c002717\" data-element_type=\"widget\" data-widget_type=\"wp-widget-ufsm_manancial_ficha_apresentacao.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"row g-0\">\n    <div class=\"col-12 col-lg-5\">\n        <div class=\"card rounded-0 bg-primary text-white\">\n                            <img decoding=\"async\" src=\"https:\/\/repositorio.ufsm.br\/bitstream\/handle\/1\/35990\/Publicidade contemporanea v2.png\" class=\"img-fluid img-thumbnail mx-5 mt-5 mb-1\" >\n                        <div class=\"card-body bg-transparent-on-contraste ms-4 ps-4 me-3\">\n                <p class=\"card-title fs-5 lh-sm\">Publicidade contempor\u00e2nea: pensamentos brasileiros - vol. 2<\/p>\n                <div class=\"d-flex flex-wrap\">\n                    <a href=\"https:\/\/repositorio.ufsm.br\/handle\/1\/35990\" class=\"small link-light underline-on-hover me-3\" target=\"_blank\">\n                        <i class=\"fa fa-external-link me-1\" aria-hidden=\"true\"><\/i>\n                        Ver no Manancial\n                    <\/a>\n                                            <a href=\"https:\/\/repositorio.ufsm.br\/bitstream\/handle\/1\/35990\/Livro_02_Nos_e-book.pdf\" class=\"small link-light underline-on-hover\" target=\"_blank\">\n                            <i class=\"fa fa-file-pdf-o me-1\" aria-hidden=\"true\"><\/i>\n                            Ver o PDF\n                        <\/a>\n                                                        <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n    <div class=\"col-12 col-lg-7 d-flex\">\n        <div class=\"card rounded-0 rounded-end border-0 shadow w-100\">\n            <div class=\"card-body bg-transparent-on-contraste my-2 mx-3\">\n                <ul class=\"nav nav-pills justify-content-center\" id=\"192c3334-feb3-4b75-a6e2-d136f45338c6\" role=\"tablist\">\n                    <li class=\"nav-item\" role=\"presentation\">\n            <button class=\"nav-link active\" id=\"section-192c3334-feb3-4b75-a6e2-d136f45338c6-resumo-tab\" data-bs-toggle=\"tab\" data-bs-target=\"#section-192c3334-feb3-4b75-a6e2-d136f45338c6-resumo\" type=\"button\" role=\"tab\" aria-controls=\"section-192c3334-feb3-4b75-a6e2-d136f45338c6-resumo\"  aria-selected=\"true\" >Resumo<\/button>\n        <\/li>\n                    <li class=\"nav-item\" role=\"presentation\">\n            <button class=\"nav-link \" id=\"section-192c3334-feb3-4b75-a6e2-d136f45338c6-organizacao-tab\" data-bs-toggle=\"tab\" data-bs-target=\"#section-192c3334-feb3-4b75-a6e2-d136f45338c6-organizacao\" type=\"button\" role=\"tab\" aria-controls=\"section-192c3334-feb3-4b75-a6e2-d136f45338c6-organizacao\" >Organiza\u00e7\u00e3o<\/button>\n        <\/li>\n                    <li class=\"nav-item\" role=\"presentation\">\n            <button class=\"nav-link \" id=\"section-192c3334-feb3-4b75-a6e2-d136f45338c6-autoria-tab\" data-bs-toggle=\"tab\" data-bs-target=\"#section-192c3334-feb3-4b75-a6e2-d136f45338c6-autoria\" type=\"button\" role=\"tab\" aria-controls=\"section-192c3334-feb3-4b75-a6e2-d136f45338c6-autoria\" >Autoria<\/button>\n        <\/li>\n                    <li class=\"nav-item\" role=\"presentation\">\n            <button class=\"nav-link \" id=\"section-192c3334-feb3-4b75-a6e2-d136f45338c6-outros-dados-tab\" data-bs-toggle=\"tab\" data-bs-target=\"#section-192c3334-feb3-4b75-a6e2-d136f45338c6-outros-dados\" type=\"button\" role=\"tab\" aria-controls=\"section-192c3334-feb3-4b75-a6e2-d136f45338c6-outros-dados\" >Dados da Obra<\/button>\n        <\/li>\n                    <li class=\"nav-item\" role=\"presentation\">\n            <button class=\"nav-link \" id=\"section-192c3334-feb3-4b75-a6e2-d136f45338c6-cnpq-tab\" data-bs-toggle=\"tab\" data-bs-target=\"#section-192c3334-feb3-4b75-a6e2-d136f45338c6-cnpq\" type=\"button\" role=\"tab\" aria-controls=\"section-192c3334-feb3-4b75-a6e2-d136f45338c6-cnpq\" >CNPq<\/button>\n        <\/li>\n    <\/ul>\n<div class=\"tab-content\" id=\"192c3334-feb3-4b75-a6e2-d136f45338c6Content\">\n            <div class=\"tab-pane fade show active pt-3\" id=\"section-192c3334-feb3-4b75-a6e2-d136f45338c6-resumo\" role=\"tabpanel\" aria-labelledby=\"section-192c3334-feb3-4b75-a6e2-d136f45338c6-resumo-tab\">\n            Em um momento em que o campo publicit\u00e1rio passa por transforma\u00e7\u00f5es profundas \u2014 impulsionadas por mudan\u00e7as sociais, tecnol\u00f3gicas, culturais e pol\u00edticas \u2014 este livro prop\u00f5e uma leitura cr\u00edtica e atualizada da publicidade no Brasil. Ao reunir pesquisadoras e pesquisadores de diversas regi\u00f5es e institui\u00e7\u00f5es do pa\u00eds, Publicidade Contempor\u00e2nea: Pensamentos Brasileiros apresenta reflex\u00f5es que tensionam a produ\u00e7\u00e3o, o produto e o consumo publicit\u00e1rio, com especial aten\u00e7\u00e3o \u00e0s pautas da diversidade, inclus\u00e3o, sustentabilidade e inova\u00e7\u00e3o.\r\n\r\nA colet\u00e2nea est\u00e1 organizada em torno de eixos tem\u00e1ticos que revelam os desafios e as possibilidades da publicidade contempor\u00e2nea. Ao longo dos cap\u00edtulos, autoras e autores analisam discursos, pr\u00e1ticas, metodologias e experi\u00eancias que moldam o campo hoje.        <\/div>\n            <div class=\"tab-pane fade  pt-3\" id=\"section-192c3334-feb3-4b75-a6e2-d136f45338c6-organizacao\" role=\"tabpanel\" aria-labelledby=\"section-192c3334-feb3-4b75-a6e2-d136f45338c6-organizacao-tab\">\n            <div class=\"row row-cols-1 row-cols-md-2\">\n            <div class=\"col p-1\">\n            <div class=\"border-bottom border-1 h-100\">\n                Andres, Fernanda Sagrilo            <\/div>\n        <\/div>\n            <div class=\"col p-1\">\n            <div class=\"border-bottom border-1 h-100\">\n                Petermann, Juliana            <\/div>\n        <\/div>\n            <div class=\"col p-1\">\n            <div class=\"border-bottom border-1 h-100\">\n                Ozorio de Souza, Mondini            <\/div>\n        <\/div>\n        \n<\/div>\n        <\/div>\n            <div class=\"tab-pane fade  pt-3\" id=\"section-192c3334-feb3-4b75-a6e2-d136f45338c6-autoria\" role=\"tabpanel\" aria-labelledby=\"section-192c3334-feb3-4b75-a6e2-d136f45338c6-autoria-tab\">\n            <div class=\"row row-cols-1 row-cols-md-2\">\n            <div class=\"col p-1\">\n            <div class=\"border-bottom border-1 h-100\">\n                Andres, Fernanda Sagrilo            <\/div>\n        <\/div>\n            <div class=\"col p-1\">\n            <div class=\"border-bottom border-1 h-100\">\n                Petermann, Juliana            <\/div>\n        <\/div>\n            <div class=\"col p-1\">\n            <div class=\"border-bottom border-1 h-100\">\n                Ozorio de Souza, Mondini            <\/div>\n        <\/div>\n        \n<\/div>\n        <\/div>\n            <div class=\"tab-pane fade  pt-3\" id=\"section-192c3334-feb3-4b75-a6e2-d136f45338c6-outros-dados\" role=\"tabpanel\" aria-labelledby=\"section-192c3334-feb3-4b75-a6e2-d136f45338c6-outros-dados-tab\">\n            <dl class=\"row\">\n    <dt class=\"col-12 col-md-3\">Publica\u00e7\u00e3o<\/dt>\n    <dd class=\"col-12 col-md-9\">\n        <dl class=\"row\">\n            <dt class=\"col-12 col-md-4\">Ano<\/dt>\n            <dd class=\"col-12 col-md-8\">2025<\/dd>\n            <dt class=\"col-12 col-md-4\">ISBN<\/dt>\n            <dd class=\"col-12 col-md-8\">978-65-5773-097-3<\/dd>\n        <\/dl>\n    <\/dd>\n            <dt class=\"col-12 col-md-3\">Refer\u00eancia<\/dt>\n        <dd class=\"col-12 col-md-9\">ANDRES, F. S.; PETERMANN, J.; SOUZA, M. O. de (Orgs.). Publicidade contempor\u00e2nea: pensamentos brasileiros - vol. 2. Santa Maria, RS: FACOS-UFSM, 2025.<\/dd>\n                <dt class=\"col-12 col-md-3\">Assuntos<\/dt>\n        <dd class=\"col-12 col-md-9\">Publicidade;<br>Propaganda;<br>Publicidade brasileira;<br>Inclus\u00e3o;<br>Diversidade<\/dd>\n                <dt class=\"col-12 col-md-3\">Licen\u00e7a<\/dt>\n        <dd class=\"col-12 col-md-9\">\n            Acesso Aberto;<br>Attribution-NonCommercial-NoDerivatives 4.0 International;<br><a target='_blank' href='http:\/\/creativecommons.org\/licenses\/by-nc-nd\/4.0\/'>http:\/\/creativecommons.org\/licenses\/by-nc-nd\/4.0\/<\/a>        <\/dd>\n        \n<\/dl>\n        <\/div>\n            <div class=\"tab-pane fade  pt-3\" id=\"section-192c3334-feb3-4b75-a6e2-d136f45338c6-cnpq\" role=\"tabpanel\" aria-labelledby=\"section-192c3334-feb3-4b75-a6e2-d136f45338c6-cnpq-tab\">\n            <dl class=\"row\">\n    <dt class=\"col-12 col-md-3\">Grande \u00e1rea<\/dt>\n    <dd class=\"col-12 col-md-9 text-capitalize\">ciencias sociais aplicadas<\/dd>\n    \n            <dt class=\"col-12 col-md-3\">\u00c1rea<\/dt>\n        <dd class=\"col-12 col-md-9 text-capitalize\">comunicacao<\/dd>\n        \n            \n    <\/dl>\n        <\/div>\n    <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Publicidade contempor\u00e2nea: pensamentos brasileiros &#8211; vol. 2 Fernanda Sagrilo Andres, Juliana Petermann, Mondini Ozorio de Souza (organizadores)<\/p>\n","protected":false},"author":68,"featured_media":581,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"categories":[24,135],"tags":[48,105,71,148],"class_list":["post-585","page","type-page","status-publish","has-post-thumbnail","hentry","category-comunicacao","category-publicidade","tag-comunicacao","tag-ensino","tag-midia","tag-publicidade"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.ufsm.br\/editoras\/facos\/wp-json\/wp\/v2\/pages\/585","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ufsm.br\/editoras\/facos\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.ufsm.br\/editoras\/facos\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.ufsm.br\/editoras\/facos\/wp-json\/wp\/v2\/users\/68"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ufsm.br\/editoras\/facos\/wp-json\/wp\/v2\/comments?post=585"}],"version-history":[{"count":0,"href":"https:\/\/www.ufsm.br\/editoras\/facos\/wp-json\/wp\/v2\/pages\/585\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ufsm.br\/editoras\/facos\/wp-json\/wp\/v2\/media\/581"}],"wp:attachment":[{"href":"https:\/\/www.ufsm.br\/editoras\/facos\/wp-json\/wp\/v2\/media?parent=585"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ufsm.br\/editoras\/facos\/wp-json\/wp\/v2\/categories?post=585"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ufsm.br\/editoras\/facos\/wp-json\/wp\/v2\/tags?post=585"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}