{"id":4141,"date":"2025-06-06T16:35:18","date_gmt":"2025-06-06T19:35:18","guid":{"rendered":"https:\/\/www.ufsm.br\/midias\/experimental\/integra\/?p=4141"},"modified":"2025-06-06T16:37:24","modified_gmt":"2025-06-06T19:37:24","slug":"pensando-verde-comunicacao-e-praticas-sustentaveis-em-pauta-na-ufsm-fw","status":"publish","type":"post","link":"https:\/\/www.ufsm.br\/midias\/experimental\/integra\/2025\/06\/06\/pensando-verde-comunicacao-e-praticas-sustentaveis-em-pauta-na-ufsm-fw","title":{"rendered":"Pensando Verde: comunica\u00e7\u00e3o e pr\u00e1ticas sustent\u00e1veis em pauta na UFSM-FW"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4141\" class=\"elementor elementor-4141\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-287a1cda elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"287a1cda\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-221feb0f\" data-id=\"221feb0f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-36b01568 elementor-widget elementor-widget-text-editor\" data-id=\"36b01568\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<!-- wp:paragraph -->\n<p>Na quarta-feira, 5 de junho, o professor Rafael Foletto, do Departamento de Ci\u00eancias da Comunica\u00e7\u00e3o da UFSM-FW, ministrou a palestra \u201cSustentabilidade, Comunica\u00e7\u00e3o e Ind\u00fastria Criativa\u201d, \u00e0s 13h30, na sala 18 do campus.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Durante a palestra, Foletto discutiu as pr\u00e1ticas sustent\u00e1veis relacionadas \u00e0 comunica\u00e7\u00e3o e a responsabilidade de jornalistas e profissionais de rela\u00e7\u00f5es p\u00fablicas nesse cen\u00e1rio. \u201cA gente, como profissional da comunica\u00e7\u00e3o, \u00e9 um vetor\u201d, afirmou o docente, ao destacar o papel estrat\u00e9gico da \u00e1rea para a constru\u00e7\u00e3o de narrativas comprometidas com o desenvolvimento sustent\u00e1vel.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>O professor tamb\u00e9m abordou boas pr\u00e1ticas na comunica\u00e7\u00e3o organizacional, como evitar o <em>greenwashing<\/em>, manter di\u00e1logo constante com os p\u00fablicos e utilizar relat\u00f3rios e indicadores para monitorar a\u00e7\u00f5es sustent\u00e1veis.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Al\u00e9m disso, o docente apresentou iniciativas alternativas que podem inspirar a\u00e7\u00f5es conscientes. Um dos exemplos citados foi a moeda social \u201cPila\u201d. A iniciativa foi implementada em Santiago (RS). Segundo reportagem do portal <a href=\"https:\/\/www.brasildefato.com.br\/colunista\/articulacao-nacional-de-agroecologia\/2024\/10\/02\/conheca-pila-moeda-social-que-transforma-residuos-em-alimentacao-saudavel-na-cidade-de-santiago-rs\/\"><em>Brasil de Fato<\/em><\/a><em>,<\/em> o projeto tem o objetivo de incentivar a popula\u00e7\u00e3o a separar res\u00edduos org\u00e2nicos e reduzir o descarte inadequado. \u201cPodem parecer utopias, mas de alguma forma est\u00e3o acontecendo\u201d , finalizou Foletto.<\/p>\n<!-- \/wp:paragraph -->\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-042565c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"042565c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8702239\" data-id=\"8702239\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2670c7f elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"2670c7f\" data-element_type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;2&quot;,&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 3\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.ufsm.br\/app\/uploads\/sites\/813\/2025\/06\/DSC_0006-768x510.jpg\" alt=\"DSC_0006\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 3\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.ufsm.br\/app\/uploads\/sites\/813\/2025\/06\/DSC_0008-768x510.jpg\" alt=\"DSC_0008\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 3\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.ufsm.br\/app\/uploads\/sites\/813\/2025\/06\/IMG-20250604-WA0068-768x512.jpg\" alt=\"IMG-20250604-WA0068\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Professor Rafael Foletto destacou a import\u00e2ncia das pr\u00e1ticas sustent\u00e1veis e apresentou iniciativas alternativas, como a moeda Pila<\/p>\n","protected":false},"author":8577,"featured_media":4143,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[347,356,301,359,245,360],"tags":[349,355,368,365],"class_list":["post-4141","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencia-integra","category-destaques","category-eventos","category-jornalismo-bacharelado-fw","category-noticias","category-relacoes-publicas-fw","tag-agencia","tag-destaques","tag-noticias","tag-ufsm-fw-2"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.ufsm.br\/midias\/experimental\/integra\/wp-json\/wp\/v2\/posts\/4141","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ufsm.br\/midias\/experimental\/integra\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ufsm.br\/midias\/experimental\/integra\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ufsm.br\/midias\/experimental\/integra\/wp-json\/wp\/v2\/users\/8577"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ufsm.br\/midias\/experimental\/integra\/wp-json\/wp\/v2\/comments?post=4141"}],"version-history":[{"count":0,"href":"https:\/\/www.ufsm.br\/midias\/experimental\/integra\/wp-json\/wp\/v2\/posts\/4141\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ufsm.br\/midias\/experimental\/integra\/wp-json\/wp\/v2\/media\/4143"}],"wp:attachment":[{"href":"https:\/\/www.ufsm.br\/midias\/experimental\/integra\/wp-json\/wp\/v2\/media?parent=4141"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ufsm.br\/midias\/experimental\/integra\/wp-json\/wp\/v2\/categories?post=4141"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ufsm.br\/midias\/experimental\/integra\/wp-json\/wp\/v2\/tags?post=4141"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}