{"id":4274,"date":"2025-09-09T17:29:38","date_gmt":"2025-09-09T20:29:38","guid":{"rendered":"https:\/\/www.ufsm.br\/midias\/experimental\/integra\/?p=4274"},"modified":"2025-09-09T17:37:42","modified_gmt":"2025-09-09T20:37:42","slug":"analista-de-marketing-palestra-para-calouros-de-relacoes-publicas","status":"publish","type":"post","link":"https:\/\/www.ufsm.br\/midias\/experimental\/integra\/2025\/09\/09\/analista-de-marketing-palestra-para-calouros-de-relacoes-publicas","title":{"rendered":"Analista de marketing palestra para calouros de Rela\u00e7\u00f5es P\u00fablicas"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4274\" class=\"elementor elementor-4274\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-25f2fb3c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"25f2fb3c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-54c9b5c3\" data-id=\"54c9b5c3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5cec4845 elementor-widget elementor-widget-text-editor\" data-id=\"5cec4845\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<!-- wp:paragraph -->\n<p>O curso de Rela\u00e7\u00f5es P\u00fablicas recebeu, no dia 9 de setembro, o analista de marketing da Bakof Tec, que atua principalmente na produ\u00e7\u00e3o de caixas d\u2019\u00e1gua. Na conversa que durou das 9h \u00e0s 10h45 na sala 206, Felipe Hences compartilhou como os cursos em andamento de Sistemas de Informa\u00e7\u00e3o pela UFSM\/FW e Rela\u00e7\u00f5es P\u00fablicas pelo Centro Universit\u00e1rio Ritter dos Reis (UniRitter), contribu\u00edram para sua atua\u00e7\u00e3o na empresa.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Mediado pela professora Lana D\u2019Avila Campanella, o bate-papo fez parte da disciplina do primeiro semestre, Comunica\u00e7\u00e3o Organizacional. Nele, Felipe relatou brevemente a hist\u00f3ria da Bakof e demonstrou o alcance da empresa em n\u00fameros. Para ele, lidar com a \u201czona de conforto\u201d dos que j\u00e1 trabalhavam no setor e a situa\u00e7\u00e3o de recupera\u00e7\u00e3o judicial eram alguns dos principais desafios. O analista atribuiu o caso da Bakof \u00e0s paralisa\u00e7\u00f5es de produ\u00e7\u00e3o durante eventuais inc\u00eandios, o que obrigou v\u00e1rios clientes a comprarem da concorr\u00eancia.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Apesar do foco cada vez mais especializado no marketing digital, Felipe destacou que o conte\u00fado impresso e a participa\u00e7\u00e3o em feiras e exposi\u00e7\u00f5es seguem fundamentais para conex\u00e3o com os clientes. Ao final do encontro, a estudante do segundo semestre de Rela\u00e7\u00f5es P\u00fablicas, Mayte Kunrath, presenteou Felipe em nome da turma.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><em>Texto e fotos: J\u00f4nathas Grunheidt Vilela Ordine, bolsista da Ag\u00eancia \u00cdntegra<\/em><\/p>\n<!-- \/wp:paragraph -->\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9736291 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9736291\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ca30d3e\" data-id=\"ca30d3e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap 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aula foi aberta para todos os estudantes da 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