{"id":4299,"date":"2025-10-16T09:41:31","date_gmt":"2025-10-16T12:41:31","guid":{"rendered":"https:\/\/www.ufsm.br\/midias\/experimental\/integra\/?p=4299"},"modified":"2025-10-16T11:22:31","modified_gmt":"2025-10-16T14:22:31","slug":"jornalistas-da-ufsm-ensinam-sobre-relacionamento-com-a-midia-em-frederico-westphalen","status":"publish","type":"post","link":"https:\/\/www.ufsm.br\/midias\/experimental\/integra\/2025\/10\/16\/jornalistas-da-ufsm-ensinam-sobre-relacionamento-com-a-midia-em-frederico-westphalen","title":{"rendered":"Jornalistas da UFSM ensinam sobre relacionamento com a m\u00eddia em Frederico Westphalen"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4299\" class=\"elementor elementor-4299\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5a15832b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5a15832b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-607ab9ba\" data-id=\"607ab9ba\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3ac2d667 elementor-widget elementor-widget-text-editor\" data-id=\"3ac2d667\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<!-- wp:paragraph -->\n<p>Na busca por qualificar a comunica\u00e7\u00e3o institucional, os jornalistas Pedro Pereira e Jo\u00e3o Schmitt ministraram um curso de relacionamento com a m\u00eddia no campus Frederico Westphalen, nesta quarta-feira (15). O encontro, que ocorreu das 13h30 \u00e0s 17h30, na Sala de Inova\u00e7\u00e3o, faz parte de uma s\u00e9rie de cursos de forma\u00e7\u00e3o. Entre os principais assuntos abordados, estavam conceitos b\u00e1sicos de jornalismo, assessoria de imprensa e \u00e9tica profissional.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>\u201cPara n\u00f3s enquanto institui\u00e7\u00e3o p\u00fablica a comunica\u00e7\u00e3o vai ter um papel muito importante de transpar\u00eancia e presta\u00e7\u00e3o de contas\u201d, explicou Schmitt. Segundo ele, a comunica\u00e7\u00e3o da UFSM procura ser uma ponte entre a institui\u00e7\u00e3o e os jornais, por isso \u00e9 importante construir uma rela\u00e7\u00e3o de confian\u00e7a com os ve\u00edculos. Exemplo recente foi o caso do c\u00e3o Silveira, que ajudou na divulga\u00e7\u00e3o da universidade e em campanhas de conscientiza\u00e7\u00e3o do abandono animal ap\u00f3s viralizar nas redes sociais de maneira espont\u00e2nea. A professora no curso de Rela\u00e7\u00f5es P\u00fablicas na UFSM\/FW, Patr\u00edcia Persigo, comentou que esse tipo de visibilidade gratuita \u00e9 o ideal a ser buscado pela institui\u00e7\u00e3o.&nbsp;&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Com o avan\u00e7o da intelig\u00eancia artificial, os palestrantes tamb\u00e9m trouxeram as not\u00edcias falsas para o debate. As redes sociais possibilitaram que mais pessoas se manifestassem sobre mais assuntos, mas boa parte do conte\u00fado disseminado n\u00e3o possui os crit\u00e9rios de apura\u00e7\u00e3o, verifica\u00e7\u00e3o, responsabilidade \u00e9tica e social do jornalista. Nesse cen\u00e1rio, apesar do senso comum de imparcialidade servir para o p\u00fablico confiar nos profissionais, Pereira relembrou que a forma\u00e7\u00e3o desmistifica esse conceito. \u201c\u00c9 algo t\u00e3o inalcan\u00e7\u00e1vel que pode at\u00e9 te atrasar e te impedir de ser sincero com o seu trabalho\u201d, enfatizou.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><em>Texto e fotos: J\u00f4nathas Grunheidt, bolsista da Ag\u00eancia \u00cdntegra<\/em><\/p>\n<!-- \/wp:paragraph -->\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-77bb998 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"77bb998\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container 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p\u00fablicos<\/p>\n","protected":false},"author":8577,"featured_media":4300,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[347,356,247,359,245,360],"tags":[349,365],"class_list":["post-4299","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencia-integra","category-destaques","category-institucional","category-jornalismo-bacharelado-fw","category-noticias","category-relacoes-publicas-fw","tag-agencia","tag-ufsm-fw-2"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.ufsm.br\/midias\/experimental\/integra\/wp-json\/wp\/v2\/posts\/4299","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ufsm.br\/midias\/experimental\/integra\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ufsm.br\/midias\/experimental\/integra\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ufsm.br\/midias\/experimental\/integra\/wp-json\/wp\/v2\/users\/8577"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ufsm.br\/midias\/experimental\/integra\/wp-json\/wp\/v2\/comments?post=4299"}],"version-history":[{"count":0,"href":"https:\/\/www.ufsm.br\/midias\/experimental\/integra\/wp-json\/wp\/v2\/posts\/4299\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ufsm.br\/midias\/experimental\/integra\/wp-json\/wp\/v2\/media\/4300"}],"wp:attachment":[{"href":"https:\/\/www.ufsm.br\/midias\/experimental\/integra\/wp-json\/wp\/v2\/media?parent=4299"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ufsm.br\/midias\/experimental\/integra\/wp-json\/wp\/v2\/categories?post=4299"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ufsm.br\/midias\/experimental\/integra\/wp-json\/wp\/v2\/tags?post=4299"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}