{"id":4352,"date":"2025-12-01T15:55:33","date_gmt":"2025-12-01T18:55:33","guid":{"rendered":"https:\/\/www.ufsm.br\/midias\/experimental\/integra\/?p=4352"},"modified":"2025-12-01T16:03:04","modified_gmt":"2025-12-01T19:03:04","slug":"agencia-integra-promove-oficina-sobre-comunicacao-e-inteligencia-artificial","status":"publish","type":"post","link":"https:\/\/www.ufsm.br\/midias\/experimental\/integra\/2025\/12\/01\/agencia-integra-promove-oficina-sobre-comunicacao-e-inteligencia-artificial","title":{"rendered":"Ag\u00eancia \u00cdntegra promove oficina sobre Comunica\u00e7\u00e3o e Intelig\u00eancia Artificial"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4352\" class=\"elementor elementor-4352\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-de9b585 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"de9b585\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1029e3aa\" data-id=\"1029e3aa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-61164e54 elementor-widget elementor-widget-text-editor\" data-id=\"61164e54\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<!-- wp:paragraph -->\n<p>Entre o universo da Comunica\u00e7\u00e3o Social e as inova\u00e7\u00f5es da Intelig\u00eancia Artificial, a Ag\u00eancia \u00cdntegra promoveu, na quarta-feira, 26 de novembro, a oficina \u201cComunica\u00e7\u00e3o e Intelig\u00eancia Artificial\u201d. A atividade contou com a participa\u00e7\u00e3o dos egressos dos cursos de Comunica\u00e7\u00e3o da UFSM\/FW: a rela\u00e7\u00f5es-p\u00fablicas Eliara Rothmann e o jornalista Rodrigo D\u2019Avila. Realizada de forma remota, a oficina reuniu cerca de 12 estudantes, al\u00e9m do professor Gonzalo Prudkin.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>O evento buscou explorar a transforma\u00e7\u00e3o que a IA est\u00e1 possibilitando ao campo da comunica\u00e7\u00e3o, tanto na teoria quanto na pr\u00e1tica. A egressa Eliara Rothmann trabalha, atualmente, na Road Corp. Ela conta que utiliza a intelig\u00eancia artificial para otimizar processos e apoiar os representantes comerciais.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>No contexto radiof\u00f4nico, Rodrigo D\u2019Avila, jornalista e diretor da R\u00e1dio Comunit\u00e1ria FM de Frederico Westphalen, relata que a r\u00e1dio utiliza ferramentas de IA para otimizar a produ\u00e7\u00e3o. D\u2019Avila menciona que a IA auxilia na cria\u00e7\u00e3o de <em>jingles<\/em>, nas apura\u00e7\u00f5es e no melhoramento de \u00e1udios e sonoras com ru\u00eddos, mas ressalta que a tecnologia n\u00e3o substitui o trabalho humano.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Durante a tarde, houve trocas entre os alunos e a egressa, evidenciando a import\u00e2ncia das experi\u00eancias durante a faculdade. Rothmann conta, com empolga\u00e7\u00e3o, que, quando era estudante, tamb\u00e9m participava de oficinas como esta, \u00e0 qual agora retorna para inspirar novos alunos. \u201cPoder retornar agora, compartilhando conhecimento com novos alunos, \u00e9 motivo de orgulho, \u00e9 a prova de que a experi\u00eancia que acumulamos pode, de fato, abrir caminhos para outras pessoas\u201d, declara a egressa de Rela\u00e7\u00f5es P\u00fablicas.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Ao final, Rothmann compartilhou algumas recomenda\u00e7\u00f5es de ferramentas de IA \u00fateis para estudantes de comunica\u00e7\u00e3o:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li><strong>Lovable:<\/strong> plataforma de cria\u00e7\u00e3o de sites baseada em IA, permitindo desenvolver p\u00e1ginas completas \u2013 design, estrutura e textos \u2013 em poucos minutos, sem exigir conhecimento t\u00e9cnico;<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Gamma:<\/strong> ferramenta que utiliza IA para criar apresenta\u00e7\u00f5es, documentos e p\u00e1ginas web automaticamente a partir de um tema ou texto-base, gerando slides com visual profissional;<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>AssemblyAI:<\/strong> empresa especializada em processamento avan\u00e7ado de \u00e1udio, oferecendo transcri\u00e7\u00e3o autom\u00e1tica, detec\u00e7\u00e3o de t\u00f3picos, identifica\u00e7\u00e3o de falantes e an\u00e1lise de conversas;<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>HeyGen:<\/strong> ferramenta voltada \u00e0 cria\u00e7\u00e3o de v\u00eddeos com avatares realistas e dublagem automatizada, muito utilizada em v\u00eddeos institucionais e treinamentos multil\u00edngues;<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>ElevenLabs:<\/strong> uma das principais ferramentas de s\u00edntese de voz, capaz de gerar vozes realistas, recriar sotaques e at\u00e9 clonar vozes autorizadas;<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Caption App:<\/strong> ferramenta de edi\u00e7\u00e3o de v\u00eddeos que oferece legendas autom\u00e1ticas, cortes r\u00e1pidos, tradu\u00e7\u00e3o e ajustes inteligentes, facilitando a produ\u00e7\u00e3o para redes sociais.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a10be1b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a10be1b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-78c1e78\" data-id=\"78c1e78\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4f1fccc elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"4f1fccc\" data-element_type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div 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data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6IjQzNTUiLCJ1cmwiOiJodHRwczpcL1wvd3d3LnVmc20uYnJcL2FwcFwvdXBsb2Fkc1wvc2l0ZXNcLzgxM1wvMjAyNVwvMTJcL0NhcHR1cmEtZGUtdGVsYS1Sb2RyaWdvLURBVklMQS5qcGciLCJzbGlkZXNob3ciOiI0ZjFmY2NjIn0%3D\" href=\"https:\/\/www.ufsm.br\/app\/uploads\/sites\/813\/2025\/12\/Captura-de-tela-Rodrigo-DAVILA.jpg\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.ufsm.br\/app\/uploads\/sites\/813\/2025\/12\/Captura-de-tela-Rodrigo-DAVILA.jpg\" alt=\"\" \/><\/figure><\/a><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Egressos compartilharam viv\u00eancias profissionais, dicas e ferramentas para qualificar o fazer comunicacional<\/p>\n","protected":false},"author":8577,"featured_media":4353,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[347,356,301,247,359,360],"tags":[349,365],"class_list":["post-4352","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencia-integra","category-destaques","category-eventos","category-institucional","category-jornalismo-bacharelado-fw","category-relacoes-publicas-fw","tag-agencia","tag-ufsm-fw-2"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.ufsm.br\/midias\/experimental\/integra\/wp-json\/wp\/v2\/posts\/4352","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ufsm.br\/midias\/experimental\/integra\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ufsm.br\/midias\/experimental\/integra\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ufsm.br\/midias\/experimental\/integra\/wp-json\/wp\/v2\/users\/8577"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ufsm.br\/midias\/experimental\/integra\/wp-json\/wp\/v2\/comments?post=4352"}],"version-history":[{"count":0,"href":"https:\/\/www.ufsm.br\/midias\/experimental\/integra\/wp-json\/wp\/v2\/posts\/4352\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ufsm.br\/midias\/experimental\/integra\/wp-json\/wp\/v2\/media\/4353"}],"wp:attachment":[{"href":"https:\/\/www.ufsm.br\/midias\/experimental\/integra\/wp-json\/wp\/v2\/media?parent=4352"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ufsm.br\/midias\/experimental\/integra\/wp-json\/wp\/v2\/categories?post=4352"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ufsm.br\/midias\/experimental\/integra\/wp-json\/wp\/v2\/tags?post=4352"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}