{"id":8723,"date":"2025-07-08T14:09:22","date_gmt":"2025-07-08T17:09:22","guid":{"rendered":"https:\/\/www.ufsm.br\/pro-reitorias\/proinova\/?p=8723"},"modified":"2025-07-08T14:19:14","modified_gmt":"2025-07-08T17:19:14","slug":"programa-sinergia-encerra-primeira-edicao-de-2025-com-propostas-inovadoras-para-empresas-incubadas-na-pulsar","status":"publish","type":"post","link":"https:\/\/www.ufsm.br\/pro-reitorias\/proinova\/2025\/07\/08\/programa-sinergia-encerra-primeira-edicao-de-2025-com-propostas-inovadoras-para-empresas-incubadas-na-pulsar","title":{"rendered":"Programa Sinergia encerra primeira edi\u00e7\u00e3o de 2025 com propostas inovadoras para empresas incubadas na Pulsar"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8723\" class=\"elementor elementor-8723\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-46efb210 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"46efb210\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7e01dfe6\" data-id=\"7e01dfe6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-52f88cbc elementor-widget elementor-widget-text-editor\" data-id=\"52f88cbc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<!-- wp:tadv\/classic-paragraph -->\n<p><span style=\"font-weight: 400\">No m\u00eas de junho aconteceu o encerramento de mais uma edi\u00e7\u00e3o do Programa Sinergia, que reuniu os alunos da disciplina de Marketing do curso de Administra\u00e7\u00e3o da UFSM, orientados pela professor Marta Olivia Rovedder de Oliveira, do Departamento de Ci\u00eancias Administrativas. Promovido pela Coordenadoria de Educa\u00e7\u00e3o Empreendedora da Proinova, o <\/span><span style=\"font-weight: 400\">\u00a0Programa Sinergia tem como objetivo estimular o esp\u00edrito empreendedor na comunidade acad\u00eamica, estabelecendo conex\u00f5es entre empresas residentes na Incubadora Pulsar e alunos de gradua\u00e7\u00e3o e p\u00f3s-gradua\u00e7\u00e3o.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Nesta edi\u00e7\u00e3o, o programa foi desenvolvido em tr\u00eas etapas, conforme explicou a professora: &#8220;A primeira etapa ocorreu no espa\u00e7o coworking do Inovatec, com a apresenta\u00e7\u00e3o da Proinova, da Pulsar Incubadora e do Inovatec Parque Tecnol\u00f3gico. Na sequ\u00eancia, os empreendedores apresentaram suas empresas\u201d. Ap\u00f3s esse momento inicial, os alunos formaram equipes e come\u00e7aram a trabalhar no diagn\u00f3stico das estrat\u00e9gias de marketing das empresas participantes, propondo melhorias com base nas necessidades identificadas.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Ao longo do semestre, os estudantes tiveram a oportunidade de aplicar os conceitos te\u00f3ricos aprendidos em sala de aula, participando de reuni\u00f5es com os empreendedores e desenvolvendo atividades extras para aprofundar suas an\u00e1lises. &#8220;Eles precisam ter uma compreens\u00e3o aprofundada do perfil de clientes, dos potenciais concorrentes e at\u00e9 mesmo de fatores econ\u00f4micos e sociais que podem impactar as empresas&#8221;, destacou Rovedder.<\/span><\/p>\n<p><span style=\"font-weight: 400\">A etapa final consistiu nas apresenta\u00e7\u00f5es dos resultados, realizadas no espa\u00e7o coworking do Inovatec nos dias 12 e 26 de junho. &#8220;Os trabalhos foram muito assertivos, trazendo informa\u00e7\u00f5es \u00fateis, olhares diferentes e propostas aplic\u00e1veis \u00e0 realidade das empresas&#8221;, afirmou a professora, refor\u00e7ando que os empreendedores avaliaram positivamente as solu\u00e7\u00f5es apresentadas e planejam implementar v\u00e1rias delas.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Al\u00e9m do impacto pr\u00e1tico para as empresas, o Programa Sinergia se mostrou fundamental para a forma\u00e7\u00e3o dos alunos. &#8220;Eles t\u00eam a oportunidade n\u00e3o s\u00f3 de estudar a teoria, mas de coloc\u00e1-la em pr\u00e1tica, enfrentando desafios reais do mercado. Isso os deixa mais aptos e capacitados para o futuro profissional&#8221;, ressaltou Rovedder.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Para as empresas incubadas, a iniciativa tamb\u00e9m foi valiosa. &#8220;Muitos empreendedores percebem que os resultados do programa s\u00e3o equivalentes a consultorias especializadas, trazendo melhorias significativas para seus neg\u00f3cios&#8221;, completou a professora.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Com mais uma edi\u00e7\u00e3o conclu\u00edda com sucesso, o Programa Sinergia reafirma seu papel como ponte entre a academia e o mercado, incentivando a inova\u00e7\u00e3o e o empreendedorismo na UFSM. A Proinova j\u00e1 prepara novas parcerias para as pr\u00f3ximas edi\u00e7\u00f5es, mantendo seu compromisso com o desenvolvimento de solu\u00e7\u00f5es criativas e alinhadas \u00e0s demandas do setor produtivo.<\/span><\/p>\n<!-- \/wp:tadv\/classic-paragraph -->\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-da61033 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"da61033\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5366b1b\" data-id=\"5366b1b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element 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src=\"https:\/\/www.ufsm.br\/app\/uploads\/sites\/399\/2025\/07\/WhatsApp-Image-2025-07-07-at-09.53.09-1-1-300x225.jpeg\" alt=\"WhatsApp Image 2025-07-07 at 09.53.09 (1) (1)\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"17 of 17\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.ufsm.br\/app\/uploads\/sites\/399\/2025\/07\/WhatsApp-Image-2025-07-07-at-09.53.09-2-300x225.jpeg\" alt=\"WhatsApp Image 2025-07-07 at 09.53.09 (2)\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6137aef elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6137aef\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4d1120e\" data-id=\"4d1120e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8263f05 elementor-widget elementor-widget-text-editor\" data-id=\"8263f05\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><em>Texto: Gabriela de Almeida, bolsista de joralismo da Proinova. <\/em><\/p>\n<p><em>Revis\u00e3o: Debora Seminoti Tamiosso, comunica\u00e7\u00e3o Proinova.<\/em><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>No m\u00eas de junho aconteceu o encerramento de mais uma edi\u00e7\u00e3o do Programa Sinergia, que reuniu os alunos da disciplina de Marketing do curso de Administra\u00e7\u00e3o da UFSM, orientados pela professor Marta Olivia Rovedder de Oliveira, do Departamento de Ci\u00eancias Administrativas. Promovido pela Coordenadoria de Educa\u00e7\u00e3o Empreendedora da Proinova, o \u00a0Programa Sinergia tem como objetivo [&hellip;]<\/p>\n","protected":false},"author":6854,"featured_media":8724,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":"","footnotes":""},"categories":[6],"tags":[],"class_list":["post-8723","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.ufsm.br\/pro-reitorias\/proinova\/wp-json\/wp\/v2\/posts\/8723","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ufsm.br\/pro-reitorias\/proinova\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ufsm.br\/pro-reitorias\/proinova\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ufsm.br\/pro-reitorias\/proinova\/wp-json\/wp\/v2\/users\/6854"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ufsm.br\/pro-reitorias\/proinova\/wp-json\/wp\/v2\/comments?post=8723"}],"version-history":[{"count":0,"href":"https:\/\/www.ufsm.br\/pro-reitorias\/proinova\/wp-json\/wp\/v2\/posts\/8723\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ufsm.br\/pro-reitorias\/proinova\/wp-json\/wp\/v2\/media\/8724"}],"wp:attachment":[{"href":"https:\/\/www.ufsm.br\/pro-reitorias\/proinova\/wp-json\/wp\/v2\/media?parent=8723"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ufsm.br\/pro-reitorias\/proinova\/wp-json\/wp\/v2\/categories?post=8723"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ufsm.br\/pro-reitorias\/proinova\/wp-json\/wp\/v2\/tags?post=8723"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}