{"id":6041,"date":"2025-05-06T14:14:03","date_gmt":"2025-05-06T17:14:03","guid":{"rendered":"https:\/\/www.ufsm.br\/unidades-universitarias\/ccsh\/?p=6041"},"modified":"2025-05-06T14:31:32","modified_gmt":"2025-05-06T17:31:32","slug":"curso-de-relacoes-publicas-promoveu-palestras-pedagogicas-no-mes-de-abril","status":"publish","type":"post","link":"https:\/\/www.ufsm.br\/unidades-universitarias\/ccsh\/2025\/05\/06\/curso-de-relacoes-publicas-promoveu-palestras-pedagogicas-no-mes-de-abril","title":{"rendered":"Curso de Rela\u00e7\u00f5es P\u00fablicas promoveu palestras pedag\u00f3gicas no m\u00eas de Abril"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6041\" class=\"elementor elementor-6041\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e101df9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e101df9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-589c7a2\" data-id=\"589c7a2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5a11875 elementor-widget elementor-widget-text-editor\" data-id=\"5a11875\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">No dia 10 de abril, estudantes da disciplina de Comunica\u00e7\u00e3o Interna e Endomarketing, vinculada ao curso de Rela\u00e7\u00f5es P\u00fablicas da UFSM, participaram de uma palestra com a profissional Laura Oliveira Souza.<\/span><\/p><p><span style=\"font-weight: 400\">Laura Oliveira Souza \u00e9 bacharel em Rela\u00e7\u00f5es P\u00fablicas pela Universidade Federal do Pampa (UNIPAMPA) e Master em Comunica\u00e7\u00e3o Empresarial Transm\u00eddia pela Escola Superior de Propaganda e Marketing (ESPM). Possui experi\u00eancia em Comunica\u00e7\u00e3o Interna e Endomarketing em institui\u00e7\u00f5es dos setores de energia el\u00e9trica e sa\u00fade, al\u00e9m de atua\u00e7\u00e3o em ag\u00eancia de comunica\u00e7\u00e3o, com foco em projetos de Marketing Digital.<\/span><\/p><p><span style=\"font-weight: 400\">Ao longo da palestra, a convidada compartilhou conhecimentos sobre os desafios e as estrat\u00e9gias da comunica\u00e7\u00e3o voltada ao p\u00fablico interno, destacando a import\u00e2ncia do endomarketing como ferramenta de engajamento e alinhamento organizacional.<\/span><\/p><p><span style=\"font-weight: 400\">A iniciativa proporcionou aos discentes uma oportunidade de aprofundamento te\u00f3rico-pr\u00e1tico, contribuindo significativamente para a forma\u00e7\u00e3o profissional no campo.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-55da032\" data-id=\"55da032\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-10eb3dd elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"10eb3dd\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/www.ufsm.br\/app\/uploads\/sites\/372\/2025\/05\/e36d0c7f-9ecd-4d1b-ab7e-26de13ab93f5-768x1024.jpeg\" class=\"attachment-large size-large wp-image-6042\" alt=\"\" srcset=\"https:\/\/www.ufsm.br\/app\/uploads\/sites\/372\/2025\/05\/e36d0c7f-9ecd-4d1b-ab7e-26de13ab93f5-768x1024.jpeg 768w, https:\/\/www.ufsm.br\/app\/uploads\/sites\/372\/2025\/05\/e36d0c7f-9ecd-4d1b-ab7e-26de13ab93f5-225x300.jpeg 225w, https:\/\/www.ufsm.br\/app\/uploads\/sites\/372\/2025\/05\/e36d0c7f-9ecd-4d1b-ab7e-26de13ab93f5-1152x1536.jpeg 1152w, https:\/\/www.ufsm.br\/app\/uploads\/sites\/372\/2025\/05\/e36d0c7f-9ecd-4d1b-ab7e-26de13ab93f5-1536x2048.jpeg 1536w, https:\/\/www.ufsm.br\/app\/uploads\/sites\/372\/2025\/05\/e36d0c7f-9ecd-4d1b-ab7e-26de13ab93f5.jpeg 1920w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-303954e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"303954e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-052dcbd\" data-id=\"052dcbd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9fec8fc elementor-widget elementor-widget-text-editor\" data-id=\"9fec8fc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">No dia 23 de abril, os estudantes da disciplina de Gest\u00e3o de Eventos, participaram da palestra \u201cEventos estrat\u00e9gicos e organizacionais: viv\u00eancias na celebra\u00e7\u00e3o dos 120 anos de uma institui\u00e7\u00e3o de ensino\u201d, ministrada pela profissional Vit\u00f3ria Ayala.<\/span><\/p><p><span style=\"font-weight: 400\">Formada em Rela\u00e7\u00f5es P\u00fablicas pela UNIPAMPA, Vit\u00f3ria atua h\u00e1 mais de cinco anos nas \u00e1reas de Marketing e Comunica\u00e7\u00e3o (B2C), com expertise em branding, inbound marketing, produ\u00e7\u00e3o de conte\u00fado, SEO e CRM. Atualmente, \u00e9 Analista de Comunica\u00e7\u00e3o e Relacionamento no Col\u00e9gio Marista Sant\u2019Ana, institui\u00e7\u00e3o que celebrou 120 anos em 2024. Vit\u00f3ria tamb\u00e9m cursa MBA em Marketing, Branding e Growth pela PUCRS.<\/span><\/p><p>\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-79c9517\" data-id=\"79c9517\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2a8fe56 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"2a8fe56\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"720\" src=\"https:\/\/www.ufsm.br\/app\/uploads\/sites\/372\/2025\/05\/IMG_0163-1024x720.jpeg\" class=\"attachment-large size-large wp-image-6043\" alt=\"\" srcset=\"https:\/\/www.ufsm.br\/app\/uploads\/sites\/372\/2025\/05\/IMG_0163-1024x720.jpeg 1024w, https:\/\/www.ufsm.br\/app\/uploads\/sites\/372\/2025\/05\/IMG_0163-300x211.jpeg 300w, https:\/\/www.ufsm.br\/app\/uploads\/sites\/372\/2025\/05\/IMG_0163-768x540.jpeg 768w, https:\/\/www.ufsm.br\/app\/uploads\/sites\/372\/2025\/05\/IMG_0163-1536x1080.jpeg 1536w, https:\/\/www.ufsm.br\/app\/uploads\/sites\/372\/2025\/05\/IMG_0163.jpeg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2edc323 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2edc323\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cc7492c\" data-id=\"cc7492c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-59fdf36 elementor-widget elementor-widget-text-editor\" data-id=\"59fdf36\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Durante a palestra, a profissional compartilhou os bastidores da organiza\u00e7\u00e3o dos eventos comemorativos do col\u00e9gio, destacando os desafios e estrat\u00e9gias envolvidos no planejamento de a\u00e7\u00f5es institucionais de grande porte. A conversa possibilitou uma rica troca de experi\u00eancias com os estudantes, refor\u00e7ando a import\u00e2ncia da atua\u00e7\u00e3o do Rela\u00e7\u00f5es P\u00fablicas na constru\u00e7\u00e3o de mem\u00f3rias e no fortalecimento da identidade organizacional.<\/span><\/p><p><span style=\"font-weight: 400\">As duas atividades foram promovidas pela professora da disciplina, Dra. Fernanda Sagrilo Andres, com o objetivo de aproximar os acad\u00eamicos da realidade do mercado de trabalho e proporcionar contato direto com experi\u00eancias pr\u00e1ticas da \u00e1rea.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ea3104c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ea3104c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-39c44d5\" data-id=\"39c44d5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bb8a73b elementor-widget elementor-widget-text-editor\" data-id=\"bb8a73b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><em>Informa\u00e7\u00f5es: Fernanda Sagrilo Andres<\/em><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>No dia 10 de abril, estudantes da disciplina de Comunica\u00e7\u00e3o Interna e Endomarketing, vinculada ao curso de Rela\u00e7\u00f5es P\u00fablicas da UFSM, participaram de uma palestra com a profissional Laura Oliveira Souza. Laura Oliveira Souza \u00e9 bacharel em Rela\u00e7\u00f5es P\u00fablicas pela Universidade Federal do Pampa (UNIPAMPA) e Master em Comunica\u00e7\u00e3o Empresarial Transm\u00eddia pela Escola Superior de [&hellip;]<\/p>\n","protected":false},"author":8303,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-6041","post","type-post","status-publish","format-standard","hentry","category-noticias"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.ufsm.br\/unidades-universitarias\/ccsh\/wp-json\/wp\/v2\/posts\/6041","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ufsm.br\/unidades-universitarias\/ccsh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ufsm.br\/unidades-universitarias\/ccsh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ufsm.br\/unidades-universitarias\/ccsh\/wp-json\/wp\/v2\/users\/8303"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ufsm.br\/unidades-universitarias\/ccsh\/wp-json\/wp\/v2\/comments?post=6041"}],"version-history":[{"count":0,"href":"https:\/\/www.ufsm.br\/unidades-universitarias\/ccsh\/wp-json\/wp\/v2\/posts\/6041\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ufsm.br\/unidades-universitarias\/ccsh\/wp-json\/wp\/v2\/media?parent=6041"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ufsm.br\/unidades-universitarias\/ccsh\/wp-json\/wp\/v2\/categories?post=6041"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ufsm.br\/unidades-universitarias\/ccsh\/wp-json\/wp\/v2\/tags?post=6041"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}