{"id":11337,"date":"2024-03-25T17:43:58","date_gmt":"2024-03-25T20:43:58","guid":{"rendered":"https:\/\/www.ufsm.br\/unidades-universitarias\/frederico-westphalen\/?p=11337"},"modified":"2024-03-25T17:45:12","modified_gmt":"2024-03-25T20:45:12","slug":"grupos-de-pesquisa-estrato-ufsm-e-influcom-usp-lancam-em-parceria-insights-para-a-comunicacao-organizacional","status":"publish","type":"post","link":"https:\/\/www.ufsm.br\/unidades-universitarias\/frederico-westphalen\/2024\/03\/25\/grupos-de-pesquisa-estrato-ufsm-e-influcom-usp-lancam-em-parceria-insights-para-a-comunicacao-organizacional","title":{"rendered":"Grupos de Pesquisa EstratO (UFSM) e InfluCom (USP) lan\u00e7am em parceria \u201cInsights para a comunica\u00e7\u00e3o organizacional\u201d"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"11337\" class=\"elementor elementor-11337\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5b1854cf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5b1854cf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-700d6894\" data-id=\"700d6894\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-449caada elementor-widget elementor-widget-text-editor\" data-id=\"449caada\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2ab2908 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2ab2908\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-731cdbd\" data-id=\"731cdbd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fa97289 elementor-widget elementor-widget-text-editor\" data-id=\"fa97289\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p align=\"justify\"><span style=\"font-family: Calibri, serif\"><span style=\"font-size: medium\">No dia 26 de mar\u00e7o ocorre o lan\u00e7amento do livro \u201cInsights para a comunica\u00e7\u00e3o organizacional\u201d, uma colet\u00e2nea de textos de diversos pesquisadores e profissionais sobre temas emergentes na \u00e1rea da Comunica\u00e7\u00e3o. Organizada pelos docentes Carolina Terra, Daiane Scheid, Jones Machado e Patr\u00edcia M. P\u00e9rsigo, a obra \u00e9 fruto de uma parceria entre os grupos de Pesquisa EstratO (UFSM) e Influcom (USP), sua distribui\u00e7\u00e3o \u00e9 gratuita e est\u00e1 dispon\u00edvel para download no site <\/span><\/span><a href=\"http:\/\/www.ufsm.br\/grupos\/estrato\/publicacoes\"><span style=\"color: #1155cc\"><span style=\"font-family: Calibri, serif\"><span style=\"font-size: medium\"><u>www.ufsm.br\/grupos\/estrato\/publicacoes<\/u><\/span><\/span><\/span><\/a><span style=\"font-family: Calibri, serif\"><span style=\"font-size: medium\">. <\/span><\/span><\/p>\n<p align=\"justify\"><span style=\"color: #0d0d0d\"><span style=\"font-family: Calibri, serif\"><span style=\"font-size: medium\">Mais de <\/span><\/span><\/span><span style=\"font-family: Calibri, serif\"><span style=\"font-size: medium\">vinte<\/span><\/span><span style=\"color: #0d0d0d\"><span style=\"font-family: Calibri, serif\"><span style=\"font-size: medium\"> autores, de diferentes regi\u00f5es do Brasil, participam da publica\u00e7\u00e3o, que conta com o pref\u00e1cio de Viviane<\/span><\/span><\/span><span style=\"font-family: Calibri, serif\"><span style=\"font-size: medium\"> Mansi, <\/span><\/span><span style=\"font-family: Calibri, serif\"><span style=\"font-size: medium\">profissional com vasta experi\u00eancia em comunica\u00e7\u00e3o corporativa<\/span><\/span><span style=\"font-family: Calibri, serif\"><span style=\"font-size: medium\">. A capa e o projeto gr\u00e1fico s\u00e3o de Adriano Batista Rodrigues e a Editora \u00e9 Facos-UFSM.<\/span><\/span><\/p>\n<p align=\"justify\"><span style=\"color: #0d0d0d\"><span style=\"font-family: Calibri, serif\"><span style=\"font-size: medium\">Os temas s\u00e3o apresentados na forma de <\/span><\/span><\/span><span style=\"color: #0d0d0d\"><span style=\"font-family: Calibri, serif\"><span style=\"font-size: medium\"><i>insight<\/i><\/span><\/span><\/span><span style=\"color: #0d0d0d\"><span style=\"font-family: Calibri, serif\"><span style=\"font-size: medium\">, um breve texto que <\/span><\/span><\/span><span style=\"font-family: Calibri, serif\"><span style=\"font-size: medium\">se relaciona com a compreens\u00e3o, proposi\u00e7\u00e3o, solu\u00e7\u00e3o de algo relacionado \u00e0 comunica\u00e7\u00e3o organizacional. A proposta \u00e9 que o <\/span><\/span><span style=\"font-family: Calibri, serif\"><span style=\"font-size: medium\"><i>insight<\/i><\/span><\/span><span style=\"font-family: Calibri, serif\"><span style=\"font-size: medium\"> provoque novas ideias em cada leitor, gerando a revis\u00e3o, atualiza\u00e7\u00e3o ou inova\u00e7\u00e3o nas reflex\u00f5es e pr\u00e1ticas. Acessibilidade, crise, diversidade, influ\u00eancia, intelig\u00eancia artificial, mensura\u00e7\u00e3o de resultado s\u00e3o alguns dos temas abordados e, para cada <\/span><\/span><span style=\"font-family: Calibri, serif\"><span style=\"font-size: medium\"><i>insight, <\/i><\/span><\/span><span style=\"font-family: Calibri, serif\"><span style=\"font-size: medium\">h\u00e1 tamb\u00e9m sugest\u00f5es de leitura, c<\/span><\/span><span style=\"color: #0d0d0d\"><span style=\"font-family: Calibri, serif\"><span style=\"font-size: medium\">onstituindo assim um material did\u00e1tico com potencial para auxiliar docentes, profissionais e estudantes.<\/span><\/span><\/span><\/p>\n<p align=\"justify\"><span style=\"color: #0d0d0d\"><span style=\"font-family: Calibri, serif\"><span style=\"font-size: medium\">Nas palavras de Viviane Mansi <\/span><\/span><\/span><span style=\"font-family: Calibri, serif\"><span style=\"font-size: medium\">\u201cOs textos conversam com a atualidade: trazem um ponto de partida (e n\u00e3o de chegada), insights (curtos, objetivos, provocativos), falam de temas que estavam completamente fora das nossas preocupa\u00e7\u00f5es num passado recente, como \u00e9 o caso da cultura de cancelamento, intelig\u00eancia artificial e algoritmos, al\u00e9m de atualizarem a vis\u00e3o de outros termos, como \u00e9 o caso de ESG e a import\u00e2ncia da consci\u00eancia da nossa linguagem e emo\u00e7\u00f5es, pois elas constroem mundos.\u201d<\/span><\/span><\/p>\n<p><a name=\"_GoBack\"><\/a> <span style=\"font-family: Calibri, serif\"><span style=\"font-size: medium\">A seguir, os temas que comp\u00f5em a obra e respectivos autores:<\/span><\/span><\/p>\n<ul>\n<li>\n<p><span style=\"font-family: Calibri, serif\"><span style=\"font-size: medium\"><b>Acessibilidade Comunicacional<\/b><\/span><\/span><span style=\"font-family: Calibri, serif\"><span style=\"font-size: medium\"> &#8211; Patr\u00edcia Milano P\u00e9rsigo; Patricia Carla Gon\u00e7alves Salvatori<\/span><\/span><\/p>\n<\/li>\n<li>\n<p><span style=\"font-family: Calibri, serif\"><span style=\"font-size: medium\"><b>Compliance<\/b><\/span><\/span><span style=\"font-family: Calibri, serif\"><span style=\"font-size: medium\"> &#8211; \u00c1gatha Eug\u00eanio Franco de Camargo Paraventi; Bruno Carramenha; Gisele Lorenzetti<\/span><\/span><\/p>\n<\/li>\n<li>\n<p><span style=\"font-family: Calibri, serif\"><span style=\"font-size: medium\"><b>Comunica\u00e7\u00e3o N\u00e3o Violenta &#8211; <\/b><\/span><\/span><span style=\"font-family: Calibri, serif\"><span style=\"font-size: medium\">Mith\u00e1ly Paola da Silva; Reges Toni Schwaab <\/span><\/span><\/p>\n<\/li>\n<li>\n<p><span style=\"font-family: Calibri, serif\"><span style=\"font-size: medium\"><b>Comunica\u00e7\u00e3o P\u00fablica &#8211; <\/b><\/span><\/span><span style=\"font-family: Calibri, serif\"><span style=\"font-size: medium\">Bianca Marder Dreyer; K\u00e1tia Viviane da Silva Vanzini <\/span><\/span><\/p>\n<\/li>\n<li>\n<p><span style=\"font-family: Calibri, serif\"><span style=\"font-size: medium\"><b>Crise &#8211; <\/b><\/span><\/span><span style=\"font-family: Calibri, serif\"><span style=\"font-size: medium\">Ana Paula Sartor; Jones Machado<\/span><\/span><\/p>\n<\/li>\n<li>\n<p><span style=\"font-family: Calibri, serif\"><span style=\"font-size: medium\"><b>Cultura do Cancelamento &#8211; <\/b><\/span><\/span><span style=\"font-family: Calibri, serif\"><span style=\"font-size: medium\">Eduardo Gomes Vasques; Patricia B. Teixeira<\/span><\/span><\/p>\n<\/li>\n<li>\n<p><span style=\"font-family: Calibri, serif\"><span style=\"font-size: medium\"><b>Diversidade &#8211; <\/b><\/span><\/span><span style=\"font-family: Calibri, serif\"><span style=\"font-size: medium\">Clarissa Zalewski Daroit<\/span><\/span><\/p>\n<\/li>\n<li>\n<p><span style=\"font-family: Calibri, serif\"><span style=\"font-size: medium\"><b>Data Comms &#8211; <\/b><\/span><\/span><span style=\"font-family: Calibri, serif\"><span style=\"font-size: medium\">Joao Francisco Raposo; Margareth Boarini<\/span><\/span><\/p>\n<\/li>\n<li>\n<p><span style=\"font-family: Calibri, serif\"><span style=\"font-size: medium\"><b>Emo\u00e7\u00e3o e Comunica\u00e7\u00e3o &#8211; <\/b><\/span><\/span><span style=\"font-family: Calibri, serif\"><span style=\"font-size: medium\">Cynthia Provedel e Viviane Mansi<\/span><\/span><\/p>\n<\/li>\n<li>\n<p><span style=\"font-family: Calibri, serif\"><span style=\"font-size: medium\"><b>ESG &#8211; <\/b><\/span><\/span><span style=\"font-family: Calibri, serif\"><span style=\"font-size: medium\">Nat\u00e1lia de Campos Tamura; Raquel Cabral; Rodolfo Guttilla<\/span><\/span><\/p>\n<\/li>\n<li>\n<p><span style=\"font-family: Calibri, serif\"><span style=\"font-size: medium\"><b>Intelig\u00eancia Artificial &#8211; <\/b><\/span><\/span><span style=\"font-family: Calibri, serif\"><span style=\"font-size: medium\">Carolina Frazon Terra; Eduardo Campos Pellanda<\/span><\/span><\/p>\n<\/li>\n<li>\n<p><span style=\"font-family: Calibri, serif\"><span style=\"font-size: medium\"><b>Influ\u00eancia Digital &#8211; <\/b><\/span><\/span><span style=\"font-family: Calibri, serif\"><span style=\"font-size: medium\">Issaaf Karhawi<\/span><\/span><\/p>\n<\/li>\n<li>\n<p><span style=\"font-family: Calibri, serif\"><span style=\"font-size: medium\"><b>Mensura\u00e7\u00e3o &#8211; <\/b><\/span><\/span><span style=\"font-family: Calibri, serif\"><span style=\"font-size: medium\">Daiane Scheid; Val\u00e9ria de Siqueira Castro Lopes; Suzel Figueiredo<\/span><\/span><\/p>\n<\/li>\n<li>\n<p><span style=\"font-family: Calibri, serif\"><span style=\"font-size: medium\"><b>M\u00eddias Digitais Corporativas &#8211; <\/b><\/span><\/span><span style=\"font-family: Calibri, serif\"><span style=\"font-size: medium\">Adriano Batista Rodrigues<\/span><\/span><\/p>\n<\/li>\n<li>\n<p><span style=\"font-family: Calibri, serif\"><span style=\"font-size: medium\"><b>Plataformiza\u00e7\u00e3o da Comunica\u00e7\u00e3o &#8211; <\/b><\/span><\/span><span style=\"font-family: Calibri, serif\"><span style=\"font-size: medium\">Beth Saad; Daniele Cristine Rodrigues; Joyce Souza; Pablo Nabarrete Bastos<\/span><\/span><\/p>\n<\/li>\n<li>\n<p><span style=\"font-family: Calibri, serif\"><span style=\"font-size: medium\"><b>Stakeholders &#8211; <\/b><\/span><\/span><span style=\"font-family: Calibri, serif\"><span style=\"font-size: medium\">Gisele Lorenzetti; M\u00e1rcio Simeone Henriques<\/span><\/span><\/p>\n<\/li>\n<\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0c6aaf0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0c6aaf0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-da9ec14\" data-id=\"da9ec14\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ddb66d1 elementor-widget elementor-widget-image\" data-id=\"ddb66d1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"641\" height=\"1024\" src=\"https:\/\/www.ufsm.br\/app\/uploads\/sites\/377\/2024\/03\/WhatsApp-Image-2024-03-25-at-16.27.35-641x1024.jpeg\" class=\"attachment-large size-large wp-image-11338\" alt=\"\" srcset=\"https:\/\/www.ufsm.br\/app\/uploads\/sites\/377\/2024\/03\/WhatsApp-Image-2024-03-25-at-16.27.35-641x1024.jpeg 641w, https:\/\/www.ufsm.br\/app\/uploads\/sites\/377\/2024\/03\/WhatsApp-Image-2024-03-25-at-16.27.35-188x300.jpeg 188w, https:\/\/www.ufsm.br\/app\/uploads\/sites\/377\/2024\/03\/WhatsApp-Image-2024-03-25-at-16.27.35-768x1226.jpeg 768w, https:\/\/www.ufsm.br\/app\/uploads\/sites\/377\/2024\/03\/WhatsApp-Image-2024-03-25-at-16.27.35-962x1536.jpeg 962w, https:\/\/www.ufsm.br\/app\/uploads\/sites\/377\/2024\/03\/WhatsApp-Image-2024-03-25-at-16.27.35.jpeg 1002w\" sizes=\"(max-width: 641px) 100vw, 641px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>No dia 26 de mar\u00e7o ocorre o lan\u00e7amento do livro \u201cInsights para a comunica\u00e7\u00e3o organizacional\u201d, uma colet\u00e2nea de textos de diversos pesquisadores e profissionais sobre temas emergentes na \u00e1rea da Comunica\u00e7\u00e3o. Organizada pelos docentes Carolina Terra, Daiane Scheid, Jones Machado e Patr\u00edcia M. P\u00e9rsigo, a obra \u00e9 fruto de uma parceria entre os grupos de [&hellip;]<\/p>\n","protected":false},"author":6863,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-11337","post","type-post","status-publish","format-standard","hentry","category-noticias"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.ufsm.br\/unidades-universitarias\/frederico-westphalen\/wp-json\/wp\/v2\/posts\/11337","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ufsm.br\/unidades-universitarias\/frederico-westphalen\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ufsm.br\/unidades-universitarias\/frederico-westphalen\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ufsm.br\/unidades-universitarias\/frederico-westphalen\/wp-json\/wp\/v2\/users\/6863"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ufsm.br\/unidades-universitarias\/frederico-westphalen\/wp-json\/wp\/v2\/comments?post=11337"}],"version-history":[{"count":0,"href":"https:\/\/www.ufsm.br\/unidades-universitarias\/frederico-westphalen\/wp-json\/wp\/v2\/posts\/11337\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ufsm.br\/unidades-universitarias\/frederico-westphalen\/wp-json\/wp\/v2\/media?parent=11337"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ufsm.br\/unidades-universitarias\/frederico-westphalen\/wp-json\/wp\/v2\/categories?post=11337"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ufsm.br\/unidades-universitarias\/frederico-westphalen\/wp-json\/wp\/v2\/tags?post=11337"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}