{"id":13638,"date":"2025-11-11T08:57:07","date_gmt":"2025-11-11T11:57:07","guid":{"rendered":"https:\/\/www.ufsm.br\/unidades-universitarias\/frederico-westphalen\/?p=13638"},"modified":"2025-11-11T09:03:51","modified_gmt":"2025-11-11T12:03:51","slug":"comunicacao-em-foco-ufsm-fw-promove-qualificacao-para-servidores-e-estudantes","status":"publish","type":"post","link":"https:\/\/www.ufsm.br\/unidades-universitarias\/frederico-westphalen\/2025\/11\/11\/comunicacao-em-foco-ufsm-fw-promove-qualificacao-para-servidores-e-estudantes","title":{"rendered":"Comunica\u00e7\u00e3o em foco: UFSM\/FW promove qualifica\u00e7\u00e3o para servidores e estudantes"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"13638\" class=\"elementor elementor-13638\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a4cfc78 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a4cfc78\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2cd2275\" data-id=\"2cd2275\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9b2c4c8 elementor-widget elementor-widget-text-editor\" data-id=\"9b2c4c8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: center\"><i><span style=\"font-weight: 400\">Os cursos destacaram a import\u00e2ncia da comunica\u00e7\u00e3o estrat\u00e9gica da Universidade<\/span><\/i><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-089176c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"089176c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-89d5b23\" data-id=\"89d5b23\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-57d38cc elementor-widget elementor-widget-text-editor\" data-id=\"57d38cc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Entre os meses de setembro e novembro de 2025, o Campus da Universidade Federal de Santa Maria em Frederico Westphalen (UFSM\/FW), por meio da sua Divis\u00e3o de Divulga\u00e7\u00e3o Institucional (DDI), promoveu\u00a0 capacita\u00e7\u00f5es voltadas \u00e0 comunica\u00e7\u00e3o organizacional. A iniciativa refor\u00e7a os princ\u00edpios da Pol\u00edtica de Comunica\u00e7\u00e3o da Universidade e reconhece a <strong>comunica\u00e7\u00e3o como elemento estrat\u00e9gico para o posicionamento institucional<\/strong>. Os cursos qualificaram t\u00e9cnicos(as)-administrativos(as) em educa\u00e7\u00e3o (TAEs), docentes e estudantes, ampliando conhecimentos e aprimorando pr\u00e1ticas internas. Forma\u00e7\u00e3o de porta-vozes, relacionamento com a imprensa, divulga\u00e7\u00e3o cient\u00edfica, produ\u00e7\u00e3o fotogr\u00e1fica e fundamentos da comunica\u00e7\u00e3o organizacional estiveram entre os temas abordados.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">Segundo Gracieli Fernandes, respons\u00e1vel pela Divis\u00e3o de Divulga\u00e7\u00e3o Institucional da UFSM\/FW, a iniciativa refor\u00e7a o compromisso da UFSM com a comunica\u00e7\u00e3o p\u00fablica e integrada. \u201cEsses encontros foram pensados para fortalecer a cultura de comunica\u00e7\u00e3o dentro do nosso Campus, estimulando pr\u00e1ticas mais colaborativas, estrat\u00e9gicas e alinhadas com os valores institucionais da UFSM. A qualifica\u00e7\u00e3o permanente \u00e9 essencial para que possamos nos comunicar de forma mais clara, emp\u00e1tica e eficiente com a sociedade\u201d, ressaltou.<\/span><\/p><p><span style=\"font-weight: 400\">Os cursos foram ministrados por servidores(as) da UFSM, indo desde conceitos\u00a0 te\u00f3ricos at\u00e9 oficinas pr\u00e1ticas. No dia 19 de setembro, as professoras da UFSM\/FW Fabiana da Costa Pereira e Patr\u00edcia Milano P\u00e9rsigo, juntamente da coordenadora de Comunica\u00e7\u00e3o Social da UFSM, Solange Prediger, ministraram um curso de \u201cComunica\u00e7\u00e3o Organizacional\u201d. Em seguida, no dia 02 de outubro, o t\u00e9cnico em audiovisual da UFSM, Felippe Richardt, realizou a oficina de \u201cFotografia e V\u00eddeo\u201d.<\/span><\/p><p><span style=\"font-weight: 400\">J\u00e1 nos dias 15 e 16 de outubro, o assessor de imprensa da UFSM, Jo\u00e3o Ricardo Gazzaneo e, o jornalista da UFSM, Pedro Pereira, ministraram dois cursos: o primeiro foi voltado ao \u201cRelacionamento com a M\u00eddia\u201d, enquanto o segundo abordou o \u201cM\u00eddia Training\u201d. Por fim, a programa\u00e7\u00e3o dos cursos de forma\u00e7\u00e3o foi encerrada no dia 06 de novembro, com um workshop de Divulga\u00e7\u00e3o Cient\u00edfica, realizado pelo jornalista da Ag\u00eancia de Not\u00edcias da UFSM, Maur\u00edcio Dias.<\/span><\/p><p><i><span style=\"font-weight: 400\">Texto e fotos: Assessoria de Comunica\u00e7\u00e3o da UFSM\/FW<\/span><\/i><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-11cfbdf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"11cfbdf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b13a4be\" data-id=\"b13a4be\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-af819c1 elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"af819c1\" data-element_type=\"widget\" data-settings=\"{&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 11\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.ufsm.br\/app\/uploads\/sites\/377\/2025\/11\/DSC_0027-1-1-768x512.jpg\" alt=\"DSC_0027 (1) (1)\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 11\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.ufsm.br\/app\/uploads\/sites\/377\/2025\/11\/DSC_0006-1-768x512.jpg\" alt=\"DSC_0006 (1)\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 11\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.ufsm.br\/app\/uploads\/sites\/377\/2025\/11\/DSC_0016-3-1-768x512.jpg\" alt=\"DSC_0016 (3) (1)\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 of 11\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.ufsm.br\/app\/uploads\/sites\/377\/2025\/11\/IC3A9944-1-768x512.jpg\" alt=\"IC3A9944 (1)\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"5 of 11\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.ufsm.br\/app\/uploads\/sites\/377\/2025\/11\/Curso-de-Fotografia-e-Video-1-768x512.jpg\" alt=\"Curso de Fotografia e V\u00eddeo\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"6 of 11\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.ufsm.br\/app\/uploads\/sites\/377\/2025\/11\/DSC_0054-1-1-768x512.jpg\" alt=\"DSC_0054 (1) (1)\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"7 of 11\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.ufsm.br\/app\/uploads\/sites\/377\/2025\/11\/DSC_0002-2-1-768x512.jpg\" alt=\"DSC_0002 (2) (1)\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"8 of 11\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.ufsm.br\/app\/uploads\/sites\/377\/2025\/11\/Curso-de-Relacionamento-com-a-Midia-768x512.jpg\" alt=\"Curso de Relacionamento com a M\u00eddia\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"9 of 11\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.ufsm.br\/app\/uploads\/sites\/377\/2025\/11\/DSC_0109-1-1-768x512.jpg\" alt=\"DSC_0109 (1) (1)\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"10 of 11\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.ufsm.br\/app\/uploads\/sites\/377\/2025\/11\/DSC_0005-2-768x512.jpg\" alt=\"DSC_0005 (2)\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"11 of 11\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.ufsm.br\/app\/uploads\/sites\/377\/2025\/11\/DSC_0004-2-1-768x512.jpg\" alt=\"DSC_0004 (2) (1)\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Os cursos destacaram a import\u00e2ncia da comunica\u00e7\u00e3o estrat\u00e9gica da Universidade Entre os meses de setembro e novembro de 2025, o Campus da Universidade Federal de Santa Maria em Frederico Westphalen (UFSM\/FW), por meio da sua Divis\u00e3o de Divulga\u00e7\u00e3o Institucional (DDI), promoveu\u00a0 capacita\u00e7\u00f5es voltadas \u00e0 comunica\u00e7\u00e3o organizacional. A iniciativa refor\u00e7a os princ\u00edpios da Pol\u00edtica de Comunica\u00e7\u00e3o [&hellip;]<\/p>\n","protected":false},"author":4296,"featured_media":13639,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[196,1],"tags":[],"class_list":["post-13638","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-destaques","category-noticias"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.ufsm.br\/unidades-universitarias\/frederico-westphalen\/wp-json\/wp\/v2\/posts\/13638","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ufsm.br\/unidades-universitarias\/frederico-westphalen\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ufsm.br\/unidades-universitarias\/frederico-westphalen\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ufsm.br\/unidades-universitarias\/frederico-westphalen\/wp-json\/wp\/v2\/users\/4296"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ufsm.br\/unidades-universitarias\/frederico-westphalen\/wp-json\/wp\/v2\/comments?post=13638"}],"version-history":[{"count":0,"href":"https:\/\/www.ufsm.br\/unidades-universitarias\/frederico-westphalen\/wp-json\/wp\/v2\/posts\/13638\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ufsm.br\/unidades-universitarias\/frederico-westphalen\/wp-json\/wp\/v2\/media\/13639"}],"wp:attachment":[{"href":"https:\/\/www.ufsm.br\/unidades-universitarias\/frederico-westphalen\/wp-json\/wp\/v2\/media?parent=13638"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ufsm.br\/unidades-universitarias\/frederico-westphalen\/wp-json\/wp\/v2\/categories?post=13638"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ufsm.br\/unidades-universitarias\/frederico-westphalen\/wp-json\/wp\/v2\/tags?post=13638"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}