{"id":8237,"date":"2022-04-12T16:57:52","date_gmt":"2022-04-12T19:57:52","guid":{"rendered":"https:\/\/www.ufsm.br\/unidades-universitarias\/frederico-westphalen\/?p=8237"},"modified":"2022-04-12T17:01:14","modified_gmt":"2022-04-12T20:01:14","slug":"grupo-de-pesquisa-da-ufsm-lanca-livro-digital","status":"publish","type":"post","link":"https:\/\/www.ufsm.br\/unidades-universitarias\/frederico-westphalen\/2022\/04\/12\/grupo-de-pesquisa-da-ufsm-lanca-livro-digital","title":{"rendered":"Grupo de Pesquisa da UFSM lan\u00e7a livro digital&nbsp;"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8237\" class=\"elementor elementor-8237\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-743b9c41 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"743b9c41\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-489cd2c5\" data-id=\"489cd2c5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5b7345b elementor-widget elementor-widget-text-editor\" data-id=\"5b7345b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<!-- wp:paragraph -->\n<p><span style=\"font-weight: 400\">Hoje, 12 de abril, o EstratO &#8211; Estrat\u00e9gias Midi\u00e1ticas Organizacionais &#8211; lan\u00e7a o terceiro livro do grupo de pesquisa da UFSM, organizado pelos Profs. Daiane Scheid, Jones Machado e Patr\u00edcia Milano P\u00e9rsigo. A obra, intitulada \u201c<\/span><b>Cases Inspiradores: comunica\u00e7\u00e3o na pr\u00e1tica<\/b><span style=\"font-weight: 400\">\u201d, re\u00fane <\/span><b>30 cases comentados na \u00e1rea de comunica\u00e7\u00e3o organizacional<\/b><span style=\"font-weight: 400\"> e tem por objetivo divulgar iniciativas profissionais e acad\u00eamicas, a fim de inspirar a\u00e7\u00f5es e estrat\u00e9gias comunicacionais no \u00e2mbito das organiza\u00e7\u00f5es.<\/span><\/p>\n<p><b>O livro digital apresenta-se em tr\u00eas se\u00e7\u00f5es<\/b><span style=\"font-weight: 400\">: 1. Comunica\u00e7\u00e3o Organizacional; 2. Comunica\u00e7\u00e3o e Pandemia; e 3. Universidade e Sociedade. Empresas familiares, Ag\u00eancias de turismo, Institui\u00e7\u00f5es de Ensino, Profissionais Aut\u00f4nomos, Assessoriais de Comunica\u00e7\u00e3o entre outras corpora\u00e7\u00f5es relatam suas estrat\u00e9gias de comuica\u00e7\u00e3o na \u00e1rea de eventos, campanhas, projetos, assessoria, planejamento, marketing, m\u00eddias sociais digitais, estrat\u00e9gias, reputa\u00e7\u00e3o, sustentabilidade, cultura, p\u00fablicos, branding, comunica\u00e7\u00e3o interna, entre outros.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u00a0Os cases versam sobre in\u00fameras experi\u00eancias profissionais e acad\u00eamicas de jornalistas, publicit\u00e1rios e rela\u00e7\u00f5es-p\u00fablicas que atuam em empresas, institui\u00e7\u00f5es p\u00fablicas e projetos de extens\u00e3o ou institucionais. A fim de tensionar teoria e pr\u00e1tica, ao final de cada case h\u00e1 um <\/span><b>coment\u00e1rio te\u00f3rico desenvolvido por pesquisadores convidados<\/b><span style=\"font-weight: 400\">, como Carolina Terra, Wilson Bueno, Bianca Dreyer e Issaaf Karhawi. Al\u00e9m disso, as estudantes integrantes do grupo de pesquisa elaboraram <\/span><b>um Desafio e um Exerc\u00edcio para cada um dos cases<\/b><span style=\"font-weight: 400\">, tendo em vista que o livro \u00e9 did\u00e1tico e pode ser usado como recurso pedag\u00f3gico para professores de cursos superiores de comunica\u00e7\u00e3o social e suas habilita\u00e7\u00f5es.<\/span><\/p>\n<p><span style=\"font-weight: 400\">O formato desta publica\u00e7\u00e3o \u00e9 totalmente diferente das demais, trata-se de um <\/span><b>formato digital interativo<\/b><span style=\"font-weight: 400\">, em que o leitor pode navegar sem precisar usar a rolagem para encontrar os textos do sum\u00e1rio. \u00c9 poss\u00edvel fazer isso apenas usando os bot\u00f5es presentes em todo o arquivo, podendo voltar ao topo ou ir para os exerc\u00edcios e desafios.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">O livro \u201cCases Inspiradores: comunica\u00e7\u00e3o na pr\u00e1tica\u201d foi diagramado pela Memento Design Editorial, conta com o selo da Editora Facos UFSM e, assim como as publica\u00e7\u00f5es anteriores, ser\u00e1<\/span><b> disponibilizado gratuitamente para download no site do EstratO<\/b><span style=\"font-weight: 400\"> atrav\u00e9s do link: <\/span><a href=\"https:\/\/www.ufsm.br\/grupos\/estrato\/publicacoes\"><span style=\"font-weight: 400\">https:\/\/www.ufsm.br\/grupos\/estrato\/publicacoes<\/span><\/a><span style=\"font-weight: 400\">\u00a0<\/span><\/p>\n<p>\u00a0<\/p>\n<!-- \/wp:paragraph -->\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c58f571 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c58f571\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-37ab5cf\" data-id=\"37ab5cf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5febc55 elementor-widget elementor-widget-image\" data-id=\"5febc55\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"298\" height=\"300\" src=\"https:\/\/www.ufsm.br\/app\/uploads\/sites\/377\/2022\/04\/WhatsApp-Image-2022-04-12-at-16.56.18-298x300.jpeg\" class=\"attachment-medium size-medium wp-image-8238\" alt=\"\" srcset=\"https:\/\/www.ufsm.br\/app\/uploads\/sites\/377\/2022\/04\/WhatsApp-Image-2022-04-12-at-16.56.18-298x300.jpeg 298w, https:\/\/www.ufsm.br\/app\/uploads\/sites\/377\/2022\/04\/WhatsApp-Image-2022-04-12-at-16.56.18-150x150.jpeg 150w, https:\/\/www.ufsm.br\/app\/uploads\/sites\/377\/2022\/04\/WhatsApp-Image-2022-04-12-at-16.56.18-768x773.jpeg 768w, https:\/\/www.ufsm.br\/app\/uploads\/sites\/377\/2022\/04\/WhatsApp-Image-2022-04-12-at-16.56.18.jpeg 828w\" sizes=\"(max-width: 298px) 100vw, 298px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-439b45d\" data-id=\"439b45d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-be14a02 elementor-widget elementor-widget-image\" data-id=\"be14a02\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.ufsm.br\/app\/uploads\/sites\/377\/2022\/04\/WhatsApp-Image-2022-04-12-at-16.16.48-300x300.jpeg\" class=\"attachment-medium size-medium wp-image-8239\" alt=\"\" srcset=\"https:\/\/www.ufsm.br\/app\/uploads\/sites\/377\/2022\/04\/WhatsApp-Image-2022-04-12-at-16.16.48-300x300.jpeg 300w, https:\/\/www.ufsm.br\/app\/uploads\/sites\/377\/2022\/04\/WhatsApp-Image-2022-04-12-at-16.16.48-150x150.jpeg 150w, https:\/\/www.ufsm.br\/app\/uploads\/sites\/377\/2022\/04\/WhatsApp-Image-2022-04-12-at-16.16.48.jpeg 1024w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-8ef6264\" data-id=\"8ef6264\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-45803e7 elementor-widget elementor-widget-image\" data-id=\"45803e7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"297\" src=\"https:\/\/www.ufsm.br\/app\/uploads\/sites\/377\/2022\/04\/WhatsApp-Image-2022-04-12-at-16.16.49-300x297.jpeg\" class=\"attachment-medium size-medium wp-image-8240\" alt=\"\" srcset=\"https:\/\/www.ufsm.br\/app\/uploads\/sites\/377\/2022\/04\/WhatsApp-Image-2022-04-12-at-16.16.49-300x297.jpeg 300w, https:\/\/www.ufsm.br\/app\/uploads\/sites\/377\/2022\/04\/WhatsApp-Image-2022-04-12-at-16.16.49-150x150.jpeg 150w, https:\/\/www.ufsm.br\/app\/uploads\/sites\/377\/2022\/04\/WhatsApp-Image-2022-04-12-at-16.16.49-768x761.jpeg 768w, https:\/\/www.ufsm.br\/app\/uploads\/sites\/377\/2022\/04\/WhatsApp-Image-2022-04-12-at-16.16.49.jpeg 1024w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Hoje, 12 de abril, o EstratO &#8211; Estrat\u00e9gias Midi\u00e1ticas Organizacionais &#8211; lan\u00e7a o terceiro livro do grupo de pesquisa da UFSM, organizado pelos Profs. Daiane Scheid, Jones Machado e Patr\u00edcia Milano P\u00e9rsigo. A obra, intitulada \u201cCases Inspiradores: comunica\u00e7\u00e3o na pr\u00e1tica\u201d, re\u00fane 30 cases comentados na \u00e1rea de comunica\u00e7\u00e3o organizacional e tem por objetivo divulgar iniciativas [&hellip;]<\/p>\n","protected":false},"author":4532,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8237","post","type-post","status-publish","format-standard","hentry","category-noticias"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.ufsm.br\/unidades-universitarias\/frederico-westphalen\/wp-json\/wp\/v2\/posts\/8237","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ufsm.br\/unidades-universitarias\/frederico-westphalen\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ufsm.br\/unidades-universitarias\/frederico-westphalen\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ufsm.br\/unidades-universitarias\/frederico-westphalen\/wp-json\/wp\/v2\/users\/4532"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ufsm.br\/unidades-universitarias\/frederico-westphalen\/wp-json\/wp\/v2\/comments?post=8237"}],"version-history":[{"count":0,"href":"https:\/\/www.ufsm.br\/unidades-universitarias\/frederico-westphalen\/wp-json\/wp\/v2\/posts\/8237\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ufsm.br\/unidades-universitarias\/frederico-westphalen\/wp-json\/wp\/v2\/media?parent=8237"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ufsm.br\/unidades-universitarias\/frederico-westphalen\/wp-json\/wp\/v2\/categories?post=8237"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ufsm.br\/unidades-universitarias\/frederico-westphalen\/wp-json\/wp\/v2\/tags?post=8237"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}